It's only "too big to fix" because Youtube insists on fixing it centrally. They could fix it by delegating responsibility to creators, and implementing some sort of "user-rank" to avoid moderating every single bit of content via paid employees.<p>If Google were serious enough about the issue, there's an opportunity here. If they created an effective enough, and flexible enough, distributed 'content moderation' back-end, they could probably offer it as a service to other businesses, too.