The effect of loading the first page of that paper was staggering. Just seeing LaTeX (well, Knuth's 'Computer Modern' font) has the same effect on a paper that a suit does on a businessman - the author rises in my estimation without any real effort.<p>Now, I haven't spent enough time with the paper to get anything more than "Google is built on linear algebra," so it could be totally vacuous... but I still assume it's full of good information.