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Ask HN: Who should I interview for my Master's Thesis on freemium?

2 pointsby kjbekkelundover 14 years ago
I have earlier used HN and Quora to get some ideas for my Master's Thesis on freemium (http://news.ycombinator.com/item?id=1652597). Now I have chosen what to focus on: optimizing customer acquisition when using freemium. Last semester I wrote a paper on freemium (http://www.scribd.com/doc/46680854/Succeeding-With-Freemium) where I found that word-of-mouth was a core element of freemium, and this will be the focus of my thesis. To be more specific, my focus will be on companies such as Dropbox that incentivizes people to share Dropbox with others to get more space for free, and how that effects Dropbox's freemium model.<p>But who other than Dropbox should I contact to try to get an interview?<p>(Also asked on Quora: http://www.quora.com/Freemium/Who-should-I-interview-for-my-Masters-Thesis-on-freemium)

1 comment

kylelibraover 14 years ago
I read somewhere (not sure if this is actually true), that Fred Wilson coined the phrase, so he probably has great perspective if you can get him to do an interview.<p>Evernote has had several stories written about them explaining how crucial the freemium business model has been in helping their rapid growth. I think the CEO did a piece for Fast Company if my mind serves me correctly.<p>Hopefully these help.