This looks like great info to have and we've been building out similar tools for both internal use and some tailored ones for our customers, but I won't know until later because the site's leading is so awful as to be unreadable and I had to throw it in instapaper instead to read later. You could drive a truck through the space in between the lines. So many sites mess this up and I don't know where the trend of insanely high line-height values are coming from, since I'm guessing it's usually not part of the default template styles.<p>It's really simple - keep the line-height down to about 120-140%. And the shorter the line length - like with this article - the less distance you need because the eye is wrapping back around from the right edge at quicker intervals, so it doesn't lose it's place on the left.
Very nice post, and the dashboards look great, but one thing seems to be missing: the actionable metrics. Metrics for metrics' sake can be dangerous and not necessarily all that helpful. You shouldn't guess why the conversion rate went up, you should know because you a/b tested it...<p>More detail about this argument here: <a href="http://swombat.com/2011/1/13/dashboard-evolution-vanity-metrics" rel="nofollow">http://swombat.com/2011/1/13/dashboard-evolution-vanity-metr...</a>
We're developing simple technology that will allow non-technical users to start building shared dashboards in a native web spreadsheet.<p>We would love to speak to anyone with a strong interest in this area - just give me a bell.