Interesting stuff. One of our managing editors at Forbes spoke with the IBM guy leading the project: <a href="http://blogs.forbes.com/bruceupbin/2010/12/14/ibm-to-ken-jennings-you-will-beg-for-mercy/" rel="nofollow">http://blogs.forbes.com/bruceupbin/2010/12/14/ibm-to-ken-jen...</a>