You can check out our Mashable coverage here <a href="http://poprl.com/r/Z" rel="nofollow">http://poprl.com/r/Z</a> and Techcrunch here <a href="http://poprl.com/r/0W" rel="nofollow">http://poprl.com/r/0W</a>
i think the criticism on techcrunch is valid and its something i hate about url shrinkers. it hides what i'm clicking through to, and thats the #1 reason i don't use them and as a rule, don't click on them if i can help it.<p>clever idea though.