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Apple's new subscription management prompt seems to be working

5 pointsby alfonover 5 years ago

1 comment

jeitingover 5 years ago
Jacob here, RevenueCat co-founder and the colleague who ran the data for this post.<p>The most interesting thing for me about the data is that there was a fairly flat 9% absolute drop in conversions across apps, independent of their base conversion rates. This might suggest that this modal is educating a set of users who simply didn&#x27;t realize how iOS subscriptions worked.<p>It&#x27;s gonna hit apps with already low conversion rates, they might lose half their new business, but I think this will create hardier subscriber bases, and maybe lift the sometimes negative perception of in-app purchases.