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DuckDuckGo Challenges Google on Privacy (With a Billboard in San Francisco)

334 pointsby woodrowover 14 years ago

33 comments

trueboskoover 14 years ago
Is the whole privacy on search thing really a big issue?<p>I, for one, want Google to be all Orwellian on me because it will mean better search results. I had a scenario like this a few days ago when I googled for "fabric" -- Being a Python developer I was looking for <a href="http://fabfile.org" rel="nofollow">http://fabfile.org</a> and it shows up as the second result while logged in. If I'm not, it won't show up.<p>This may be the outlier state of mind on HN, but I think in general, as-in billboard advertising, it's not an issue. Am I wrong?
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coderdudeover 14 years ago
More FUD from DuckDuckGo about Google and privacy issues. Didn't we come to the conclusion that the things they are railing against Google for are applicable to any and every Website?<p>Matt Cutts stole the comment show on this one: <a href="http://news.ycombinator.com/item?id=2063619" rel="nofollow">http://news.ycombinator.com/item?id=2063619</a><p>The worst thing about this is how blindly news about DDG gets upvoted around here.<p>Edit: To my down-voters: It doesn't make what I said not true anymore.
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jeremymimsover 14 years ago
This is surprisingly inexpensive advertising and will likely generate the value of its price in press coverage alone.
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latchover 14 years ago
I know this comes up every now and again...but I find the length of the domain name a barrier to entry. I think building a brand around "DuckDuckGo" is an upward battle.
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samstokesover 14 years ago
I'm surprised he's only paying $7000 to put up a massive billboard next to a major consumer route for a month. I'm sure billboard advertising doesn't have great conversion rates, but I still imagined that would cost more.<p>Anyone care to comment on their experiences with billboard ads?
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petefordeover 14 years ago
I'm all for a good story, and the one-man DDG going up against Google is certainly a great one. However, considering the number of armchair business analysts on HN I'm shocked that nobody seems to call out Gabriel for appearing to fall into a cliched trap: "we don't track you" isn't a product, it's a feature.<p>I genuinely wonder what DDG would do if Google simply addressed all of their referrer privacy issues. Then what, exactly? Would DDG simply pack up and go home?<p>It's a fair question.
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noelchurchillover 14 years ago
I am inspired that one man is pulling off DuckDuckGo
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jarekover 14 years ago
Some questions...<p>- is DDG profitable right now?<p>- is it going to be profitable if their user base grows by 10x? 1000x?<p>- do they ever expect a need to be profitable?<p>- if required to be profitable, do they have or foresee a solid business plan that doesn't involve de facto "tracking"?
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doolsover 14 years ago
Turning off HTTP_REFERER doesn't sound like a very good idea. How would you be able to tell how people found you? Knowing what link someone came in from is a great way to see where your site fits into this world wide web of ours.<p>It sounds to me as if the only issue is 3rd party ad networks. The antidote to this seems to me to be more reasonably the web browser's jurisdiction, ie. making the cookie policy more restrictive by default.
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storborgover 14 years ago
I think Wired picked entirely the wrong privacy issue to highlight in this article. Yes, my browser spews the refer(r)er all over. So what?<p>The referer isn't giving away any private information that the <i>URL of the site</i> isn't giving away already, and as a web publisher, I understand the value of knowing the exact set of terms the user used.<p>However, I love DuckDuckGo, and try to use it wherever possible, because of other privacy concerns that matter much more to me. The biggest thing I like about DDG is that it doesn't collect or store search history.
ladon86over 14 years ago
That's awesome! Does anyone (Gabriel...) know if there has been a noticeable bump in traffic as a result?
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waqfover 14 years ago
I have nothing against GW and I wish him well, but what kind of guarantee do I have of his claim that he doesn't log my search queries? (I realize that the "Referer" thing is indeed verifiable.)
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jeremydavidover 14 years ago
Not knowing which keywords referred visitors would be terribly annoying to webmasters. Unless you're using dodgy 3rd party advertisers, I don't see what's so bad about aggregating referrer data.<p>I have a feeling Google might be keen to hold onto their duck.com domain a little longer :)
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rottendeviceover 14 years ago
It strikes me as kind of odd that the billboard says "We", implying that DuckDuckGo is a company of multiple people.<p>Then again, saying "I don't track you" would sound extremely strange.<p>I guess we (as a society) have become so accustomed to companies requiring large groups of people to be successful. I guess Gabe's ability to take on Google, the biggest tech company this decade, by himself, is a testament to computer programming being so empowering.
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jemfinchover 14 years ago
I've never seen so many typos in a mainstream web media article. Wired should be ashamed.
lysiumover 14 years ago
I understand the privacy concerns, but not the FUD about the referrer. Just turn it off and you're done! There's even a Firefox addon that allows site-specific settings.<p>RefControl <a href="https://addons.mozilla.org/en-US/firefox/addon/refcontrol/" rel="nofollow">https://addons.mozilla.org/en-US/firefox/addon/refcontrol/</a><p>I've been using it for years.
radioactive21over 14 years ago
I am certain, that the point of DuckDuckGo is not to beat Google. It is for google or another search company to buy it.
brisanceover 14 years ago
It's not just the privacy angle, DDG also returns much more relevant results for my searches. YMMV.
jjcmover 14 years ago
A quick (and perhaps slightly offtopic) question, what's DDG's revenue model? Is it just an experiment right now, and if so how is Gabriel funding this?
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Joakalover 14 years ago
I think Wired is mocking the HN community subtly.
frsandstoneover 14 years ago
This site is linked from DuckDuckGo.com: <a href="http://donttrack.us/" rel="nofollow">http://donttrack.us/</a>
axodover 14 years ago
1. Concentrate on making your product great, instead of attacking the competition/market leader.<p>2. Don't assume everyone cares about things you do. No one gives a hoot if a website they click on knows what page they came from.
cpetersoover 14 years ago
If DDG is highlighting its search privacy, why doesn't the website default to HTTPS? (I know there is more the search privacy than HTTPS, but it would reinforce the "secure" search messaging.)
huhtenbergover 14 years ago
Go, Gabriel, Go! :)<p>I wonder if you can change the text in a couple of week to ".. still tracking. We still don't". This should give those curious another push to go and just try DDG.
adityaover 14 years ago
I love it when <i>WIRED</i> quotes someone on Hacker News :-)
bambaxover 14 years ago
&#62; * and it’s privacy message seemed to resonate with users*<p>&#62; <i>While... but...</i><p>Is there a copy editor at Wired?
thiago907over 14 years ago
well googlesharing.net (by moxie marlinspike) prevent google from tracking your searches... its a ff addon if im not mistaken
frekriover 14 years ago
It gave me better results than google on 3 different searches. Bookmarked.
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some1elseover 14 years ago
I would have put that billboard somewhere on the east coast instead.
initselfover 14 years ago
Was that article even edited? So many spelling errors!
pedanticfreakover 14 years ago
Anyone else think there should be a DuckDuckGo of browsers that is similarly proactive about privacy? There way more ways than just cookies to track people nowadays and it's about time we implemented default behavior in the browser to block them. There's no reason to wait for Google or Mozilla to do it for us either.
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yhmvover 14 years ago
Btw epi0Bauqu I love your new ddg logo!
prawnover 14 years ago
For anyone that just wants to see what the billboard looks like and isn't interested in the article:<p><a href="http://www.wired.com/images_blogs/epicenter/2011/01/ddg_billboard2-660x441.jpg" rel="nofollow">http://www.wired.com/images_blogs/epicenter/2011/01/ddg_bill...</a>
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