TE
TechEcho
Home24h TopNewestBestAskShowJobs
GitHubTwitter
Home

TechEcho

A tech news platform built with Next.js, providing global tech news and discussions.

GitHubTwitter

Home

HomeNewestBestAskShowJobs

Resources

HackerNews APIOriginal HackerNewsNext.js

© 2025 TechEcho. All rights reserved.

Email marketing regulations around the world

173 pointsby 02thoevaover 5 years ago

14 comments

United857over 5 years ago
I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it&#x27;s a &quot;important account-related&quot; email that I can&#x27;t opt out of.<p>To me, important is &quot;We saw $5000 charges to your account from Elbonia, can you verify?&quot;. &quot;Download our new app with new redesigned UI!&quot; is not.
评论 #21294949 未加载
评论 #21293456 未加载
评论 #21293153 未加载
singronover 5 years ago
I was reading CAN-SPAM and I came across the definition of &quot;electronic mail message&quot; in 15 USC § 7702(6)<p>&gt; The term “electronic mail message” means a message sent to a unique electronic mail address.<p>Note that it doesn&#x27;t specify anything about SMTP or any specific email protocols besides the address. I wonder if messaging systems that use email addresses as identifiers might unintentionally be subject? E.g. Ads shown through Facebook custom audiences with email address lists.
评论 #21294562 未加载
评论 #21294625 未加载
mobjackover 5 years ago
Email spam has went down mostly from self regulation.<p>ISPs are vigilant about blocking IP addresses with bad spam reputation. They also block IPs that have a sudden surge in volume.<p>Email marketers have to manage their own IP address reputations to be effective. If too many people mark your email as spam, then the IP could be blacklisted.
评论 #21298790 未加载
评论 #21295679 未加载
moawover 5 years ago
Something I&#x27;ve searched for clarity on but have never been able to find is differentiating between notifications and marketing email.<p>If you join a social network, does that network need to get your explicit consent to email you notifications about events or actions that might happen on the platform such as a new followers, connection requests and so on? I understand that they would need to for marketing related emails like recommendations on who to follow etc but do event &#x2F; action notifications fall into that same marketing category?
评论 #21292494 未加载
cabaalisover 5 years ago
CAN-SPAM has worked well in that I generally don&#x27;t get random spam anymore. But, the cold marketing emails. Woooooow, the cold marketing emails. Several of them, Every. Day. It&#x27;s epidemic in my inbox.
评论 #21294490 未加载
评论 #21294536 未加载
评论 #21296838 未加载
Sir_Cmpwnover 5 years ago
If you read this as a guide for how to do email marketing (which the authors, an email marketing company, clearly want you to do), then you&#x27;re part of the problem. These regulations don&#x27;t exist for you to edge up to the line and spam people within their margins. Spam is still spam, and anyone who sends it is an asshole. That&#x27;s all there is to it.
ceejayozover 5 years ago
Shouldn&#x27;t this mention the CCPA? And the EU more broadly than just Germany and the UK?
评论 #21293448 未加载
评论 #21294642 未加载
评论 #21297507 未加载
techntokeover 5 years ago
If only USPS had similar regulations, but instead they are proud to sell your information to companies for spam mail.
bduerstover 5 years ago
This is great. Can someone do it for direct mail marketing as well? It&#x27;s more of a mine field than email.
评论 #21295337 未加载
chrisMyzelover 5 years ago
What if I send a similar offering to someone looking for explicit contact e.g. a Job Offer with a contact email receives a mail from me with a remote service instead of a in person worker
WAover 5 years ago
I think the &quot;Consent required&quot; column for Germany is wrong. Just because you have an existing business relationship doesn’t allow you to send marketing emails. Marketing usually requires an additional opt-in (under GDPR). Although in practice, I see this being violated quite often. Correct me if I’m wrong.
Geeeover 5 years ago
In B2B the rules are bit different at least with GDPR. Direct sales &#x2F; marketing via email is possible without any consent or previous relationship. It has to be targeted to the right person in the company (the person who makes decisions about buying whatever you&#x27;re selling).
评论 #21295329 未加载
评论 #21297385 未加载
paulie_aover 5 years ago
You can basically do what ever you want want with minimal if any repisal<p>It takes 7 business days to get removed. My ass. It&#x27;s an instant transaction or the company is incredibly incompetent.
评论 #21293532 未加载
评论 #21293384 未加载
nategriover 5 years ago
Wow turns out email marketing is illegal everywhere. That&#x27;s what it says, so no need to read it for yourself.
评论 #21296732 未加载