I recently sunsetted it (as in - no longer accepting payments for it), but over 7 years I was running AppCodes.com.<p>It’s a tool for app store seo, would be the first one on the market of it’s kind, if I launched it just 2 weeks earlier :,)<p>Upon launch I announced it on hacker news, and wrote to the TC journalist that covered my competition. Got to front pages on both sites, and it was rather smooth sailing after that - I appeared on a few app store conferences and podcasts, did a bit of marketing, and all in all earned around $250k over the span of the few years (which is a very decent salary in Poland).<p>Finance-wise, it was an extremely important thing in my life, since it was my first own project that allowed me to earn a decent living, after over 10 years of trying various things. Got me from “omg I can’t afford rent” to “omg, I can stop worrying about money for a while”.<p>I also made a few important decisions over it’s lifespan:<p>- not taking vc-funding, and keeping it a one-person operation. the downside was that I had much fewer resources, the upside was that I didn’t need to build a unicorn, and could focus on a small niche (indie app developers)<p>- no free version, with good tutorials, good demo, and a good refund policy instead. twofold rationale: it takes some time to understand the tool, and I doubt free users would be so willing to take that time; getting free->paid funnel right can be challenging, and pushes the site into serving bigger clients really, not indie devs<p>- decided to not go for corporate clients, as those require sales teams and much more support. perhaps I lost a few clients (a few significant publicly traded companies used it for at least a while) and a lot of money, but this was more in line with my personality<p>- decided to move on to other things, again - more in line with my personality, where I like exploring new subjects, and don’t like staying in one place for too long :)<p>- decided to not sell it - I prefer the site to stay as it is, than to earn a few bucks by passing all customer data to someone else, who would most likely scrap the site altogether and forward the domain to them<p>- keep user privacy as the core principle - there’s a ton of cool stuff that could be built based on the data within that site, but it’s against the principles<p>All in all, it was an amazing ride, that really got me off the ground as an antrepereneur, and I really hope provided a lot of value to the few thousands of paid users that passed through it over the years<p>(written on mobile, sorry for formatting)