Wow, it's really fascinating to see the differences in the targeting strategies between different parties:<p>- The Conservative party rarely targets large groups of people in comparison Labour<p>- The Brexit party's targeted audience is 76% male with an average age of 58<p>- Recently (last 4 days), the Conservative party's marketing skewed proportionally male (from 45% to 70%)<p>- None of the average target ages are below 36<p>- Conservative messages are longest, and Brexit party messages are shortest<p>I'm not sure if we can draw many conclusions from this data though since:
- It doesn't include all the parties<p>- It includes only Facebook ads, not all political ads
This is super interesting. I especially enjoyed being able to contrast the messages being sent to a younger audience and those sent to the older audience. The Conservative party seems to be customising their ads much more than the Labour party. Thanks!