They rake in revenues because it's a great product at a great price.<p>My day/night job is as an ER nurse, and pretty much the only shoes I've worn for the past 3 years are Crocs. I walk an average of 5 miles a shift at work, and I'm standing when I'm not walking. I've been used to spending $80-150 a pair of shoes for years. Now, with Crocs being $35 a pair, I buy them 3 pair at a time. And, the anti-bacterial bit is very nice for the nasty splashes at work.
"They nailed down their supply chain. Crocs purchased the supplier of the resin for the shoes and the factories that make Crocs. They also signed contracts with key retailers."<p>How does this ensure success? Sure, it ensures that they have complete control over their ability to deliver a product, but that has nothing to do with being able to SELL it.<p>Not criticizing, just curious.
I hate the shoes. But my next hockey equipment purchase is going to be made of this croslite stuff for sure.<p>Non-smelly hockey gear: something people <i>really</i> want!
that's interesting, because their stock is currently at an all-time low:<p><a href="http://www.uglychart.com/2008/06/10/crocs-inc-crox-at-a-new-all-time-low/" rel="nofollow">http://www.uglychart.com/2008/06/10/crocs-inc-crox-at-a-new-...</a>
The jibbitz piggyback was also quite clever:
<a href="http://money.cnn.com/2006/11/02/magazines/business2/crocs_side.biz2/index.htm?postversion=2006110218" rel="nofollow">http://money.cnn.com/2006/11/02/magazines/business2/crocs_si...</a>
A vulnerable business if there ever was one. Between their patent woes and cheap knock-offs from China, I wonder where they'll be in 2 years.<p>Thanks, but I think I'll stick with IT.