This is positioning them to increase prices. CS is tired of discount brokers like Ameritrade under-cutting them, so they're going to try and buy out a handful and see if they can pay for it with fee increases.<p>How long until Robinhood gets purchased? I'd be surprised if it wasn't consolidated this time next year.
This must really hurt for E-Trade. They're getting boxed in on both sides now, with Robinhood beating them in the discount brokerage market and the soon to be Schwab/TD on the premium side.