> This new bottle of Dawn spray with a nozzle costs about two dollars more than the regular version of Dawn liquid soap. P&G hopes consumers are willing trade up for the higher-priced version of because of the convenience the soap should bring to daily chores.<p>What convenience does it bring? The press release news article doesn't really describe it. When I'm washing dishes in onesies/twosies, I apply a drop or two of detergent to the scrubber, and scrub. This works like a charm. I don't see how this new product improves anything -- it looks like it's just a <i>lot</i> more expensive.