"Instead of linear cause-effect, systems thinking emphasises interrelationships. Rather than static snapshots, systems thinking steers our attention towards patterns of change. To start perceiving interrelationships and patterns of change in a situation, we need to understand a simple concept called feedback that shows how actions can reinforce or counteract (balance) each other. An organisational initiative designed to amplify user growth and at the same time, another set of actions counteract that growth."