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Should You Make Consumers Register to Buy Online?

2 pointsby EvilTroutover 14 years ago

1 comment

Skillsetover 14 years ago
According to the study cited in this article, the answer seems the be a fairly firm "probably not."<p>"The findings of the survey clearly show that consumers are frustrated with the traditional online registration process and will favor brands that make it easy for them to be recognized."<p>I personally find registration annoying and tend to avoid it, so it's nice to see my bias somewhat validated.