In the enterprise - which is where the Nokia-Microsoft collaboration is targeted - the ability to treat user data with more confidentiality than Google is typically structured to provide is a huge advantage for Nokia. Ultimately, Google is a company focused on consumers and that is not fully compatible with Nokia's interests in being part of the enterprise technology suite.<p>Essentially, the choice between Android and WP7 for Nokia is a choice between the impact of their respective revenue models on Nokia's customers. From a B2B standpoint, the Android model only works if Google can directly monetize Nokia's customers into a revenue stream. Microsoft's more traditional OEM model allows Nokia a greater degree of control over customer experience.<p>That may be one of the problems with Android which Nokia chose to avoid. Although advertising which extends content can add to the user experience (for example in the old print DDJ, an ad for a compiler). That's not what Google's advertising model delivers. The Google advertising model is largely independent of the editorial content of a page whenever they have access to individual data - It's focus is on individual user behavior and history linked to IP address and browser signature and delivering ROI to advertisers not publishers. Has any publisher ever claimed that Google ads improve the user experience of their website?