The product that I want to make and sell is a network security device. I am finding it hard to determine how much value it provides to my potential users. It could easily save them from having their identity stolen which would in theory save them a lot of money. But I don't know how to translate that into a KPI.<p>So I'm trying to look at this from other angles. How do related businesses measure KPI.<p>For example, what about companies that manufacture locks. What about companies that manufacture safes. What about back when companies used to sell antivirus software. How would a company like that measure KPI?
99% of companies should be using revenue as their primary metric.<p><a href="https://youtu.be/lL6GdUHIBsM" rel="nofollow">https://youtu.be/lL6GdUHIBsM</a>
(Startup School lecture about KPIs)