I think Rand Fishkin has some good thoughts[1] regarding the broader implications of companies like Hitwise failing. Regardless of data collection methods (which is a totally valid discussion), losing visibility into the areas of internet behavior dominated by the big players will carry a cost.<p>1: <a href="https://sparktoro.com/blog/avasts-shutdown-of-jumpshot-will-harm-the-web-and-the-world/" rel="nofollow">https://sparktoro.com/blog/avasts-shutdown-of-jumpshot-will-...</a>