I like the simplicity of the layout, but I think one crucial data point is missing -- the price of each item that you're recommending!<p>If you add that, I think you'll find that you'll get some traffic via search engines. I would target specific subsets of people. Gifts for people who love pickles. Gifts for people who don't like cilantro. Gifts for people with goldfish. The common topics of dads and moms and children are already swamped with blog posts.