We're a company that does a lot of event driven marketing (ex. send text/promo after certain event or in customer profile).<p>We've been struggling creating the right eng flow to make this easier for us and the marketing team - anyone here face something similar / use a tool of some sort to empower marketing?
You need a way to get analytics on which event is providing high-value customers. That means tracking leads, and getting those leads into your sales funnel. There's a reason Salesforce leads in this field, but even having a spreadsheet full of contacts after the event that you follow up with might be enough to validate your pipeline hypothesis. That said, this is going to be a rough season for in-person events.