I agree with the premise that you can be primed by repeated exposure to brands. Can anyone point me to any systematic analysis of advertising that proves it works at a more granular level than that e.g. can we prove that a video advert with a beautiful, smiling person using your product is more effective than simply displaying your logo for 30 seconds?<p>I assume there's some science behind it, but I also wonder who the advertisers are taking advantage of more, the people buying the product, or those buying the advertising.