TE
TechEcho
Home24h TopNewestBestAskShowJobs
GitHubTwitter
Home

TechEcho

A tech news platform built with Next.js, providing global tech news and discussions.

GitHubTwitter

Home

HomeNewestBestAskShowJobs

Resources

HackerNews APIOriginal HackerNewsNext.js

© 2025 TechEcho. All rights reserved.

Ask HN: How to properly manage a product roadmap?

421 pointsby joantorresabout 5 years ago
Hi. I&#x27;m the PM for a small fintech startup and the business team is constantly changing priorities based on new client requests, so the tech team cannot cope with all the new features and these end up suffering continuous delays.<p>Do you let new customers drive your product roadmap, or just decide your own roadmap and stick with it? Which approach works best in order to gain more product velocity?

61 comments

crazygringoabout 5 years ago
Welcome to being PM -- this <i>is</i> the job.<p>And this is exactly what the agile&#x2F;sprint process is extremely helpful for.<p>Every two weeks, check in with the business team to bring them up to date with development and get them to prioritize&#x2F;rank the features they want.<p>Then hold a big meeting with your team and use planning poker to estimate how long the top-ranked items will take. Inevitably it&#x27;ll add up to 2 or 3 months of work.<p>Then go back to the business team with the realistic estimates for each task, and get them to pick what is <i>actually</i> most important to deliver or make progress on in the next 2 weeks.<p>Then work on those for the following two weeks. Rinse and repeat.<p>The key thing here is that there is an objective process. Nobody can blame you or any single developer -- there is a <i>process</i>. And after several of these iterations, the process will build <i>trust</i> among everyone, instead of blame or suspicion.<p>Also, you might think this leaves you with no room for input of your own. And in a way this is true -- welcome to being a PM. Your job is to manage and balance other people&#x27;s priorities, not your own wishlist of features. But it is <i>crucially</i> your job to advise well and point out inconsistencies&#x2F;dependencies -- e.g. sales wants feature A but the CEO wants feature B... but if we deliver B before A then together they&#x27;ll take half the time, or will enable feature C earlier, or whatever.<p>And it&#x27;s also your job to keep your eye on the long-term goals, which will generally be set by the CEO or management team -- sometimes you have to deliver feature X that management requires by the end of the quarter, over <i>anything</i> the sales team wants -- which you just gently explain to sales.
评论 #22842261 未加载
评论 #22845137 未加载
评论 #22842042 未加载
评论 #22860842 未加载
capkutayabout 5 years ago
There&#x27;s no way to answer this in a comment...you can take a full course on tech product management and still not have all the answers. But I&#x27;ll at least offer some advice:<p>Just be very good at measuring and presenting data from all the channels in your company. Your customers, your prospective customers, your customer engineers, your sales people, your support team, your engineering managers, directly from developers too.<p>Understand the real cost of each feature. That&#x27;s not easy. Try to predict the real value of each feature. That can be even harder. How many customers are asking for that feature? What&#x27;s the avg LTV of that cohort? Will the feature reduce churn? By what percentage? Own those metrics and tell the whole company that&#x27;s why you&#x27;re prioritizing those specific features.<p>Be prepared to go back and check your assumptions and see if your predictions were correct...If you were wrong, then your next job is figuring out why and then working towards improving your own models to predict the value&#x2F;cost of each feature. The fact is once you start intensely measuring that type of data, you&#x27;ll find lots of gaps in your own process and fixing it as you go.
评论 #22840884 未加载
评论 #22840814 未加载
buro9about 5 years ago
No single customer owns your roadmap, your roadmap is yours.<p>Unless you&#x27;re actually billing hours to customers for features, the features you add are yours. Sell what you have now, do not sell based on a future promise.<p>You need to balance the value of a single customer against the opportunity cost of not building a feature that all customers want.<p>The way I&#x27;ve found to do this: Qualify every feature request. Get in touch with 10 customers and have a list of the outstanding feature requests, and give them a virtual $100 and say, if you can spend this $100 on these n features and you only have $100, how would you spend it? Then take the answers from the 10 customers and see which added to the highest $$$ income. If a single customer is an outlier with all $100 on one feature, establish with their account manager the state of the account, are they happy? At risk? and prioritise accordingly.<p>Throughout this process, always have your vision hat on. Is the ask for &quot;add this toggle&quot; or is there an underlying common theme that a different approach could satisfy. This is the &quot;most people wouldn&#x27;t ask for a car, they&#x27;d ask for a faster horse&quot; (not said by Ford but always mis-attributed) symptom... you need to see how features align to your vision, and bear in mind that the customers today may not be the ones you need in the future, startups go through wave of customers and you need to be working up that food chain, so what are the right features to satisfy needs, but put you on a path to the customer you want in the future.<p>Oh, and I&#x27;m an engineering manager not PM but had my own startup and had to do this stuff.
评论 #22841155 未加载
评论 #22841677 未加载
评论 #22844151 未加载
renewiltordabout 5 years ago
Oh, this is literally your job. There are different takes on this, and the detail is hard, but the broad strokes are:<p>* Follow your vision for the product - i.e. form a feature-set that combines the greatest compatible combination of requested features and your understanding of what the future of the product post those features will look like<p>* Solve the immediate next problem that will bring you most money fastest. Apply debouncing. i.e. the next blocker to money is feature A in the shape of a customer saying &quot;we&#x27;re ready to sign if you have A&quot;. Rank all amount of money, likelihood of customer actually executing (if you aren&#x27;t able to sign on to a pilot w&#x2F; &quot;we&#x27;ll have it next week&quot;), and divide by time. Do that. Do not re-evaluate for some duration of time.<p>* Find what you&#x27;re selling. Sometimes this can be very different from what you&#x27;re making. And the customer may be asking for a feature because they think that feature in the thing they&#x27;re being sold will solve the problem they&#x27;re having.<p>Honestly, no one here can help you with this. I suspect not even a course could help you with this. This you&#x27;re going to learn by attempting to constraint solve here. Just learn from the pain fast and do what&#x27;s necessary to keep the trust of your team (primary!) and your customer (secondary because there&#x27;s more of them than the team).
emilsedghabout 5 years ago
I personally don&#x27;t have any problems with changing priorities as long as the cost&#x2F;benefit calculation is done and some things that are easy for management to miss are considered:<p>* Developer context switches are expensive (both in terms of developer happiness and productivity)<p>* Forks staying off main branch are expensive.<p>* Components&#x2F;Modules being half-polished due to changing priorities are expensive (both in terms of customer satisfaction and introducing technical debt)<p>So for me, who is in a similar position, it&#x27;s always a dance between what clients want, what management wants and what would keep my developers productive and happy and my product technical-debt-free.<p>If there&#x27;s something that my clients ask for and it&#x27;s <i>really</i> easy to implement, I would often ask my developers to drop other tasks and implement&#x2F;hotfix it. But I&#x27;ll try to redirect some good feedback from the customer side to the developer because I know they feel exhausted by changing direction.
jSully24about 5 years ago
You don&#x27;t have a roadmap problem, your company has a sales leadership problem, which if left unchecked will kill your company.<p>Sales leadership should know that they need to build a sales team capable of selling what you have now while providing a vision of the future. Just guessing, but it appears they are caught up in trying to sell using features rather than selling your product as a solution to the problems your potential clients have.<p>If they can not sell the solution and keep getting caught up in a feature to feature competition, your company is in significant trouble.<p>That said... the feedback from potential customers, new customers, current customers, what you see competitors doing, your support organization, and the engineering team plus your vision of what the product needs to become are all critical for you making decisions on what to build.<p>As many here have said, there is much more to your question than can be answered here. I&#x27;d be happy to talk if you&#x27;d like to.<p>By the way, I have a single KeyNote slide for our roadmap. Not fancy, but it is simple, cheap, and gets the job done so we can focus on the product.
评论 #22841946 未加载
ian0about 5 years ago
Been there, made all the mistakes. In small fin-tech startups no less. My advice, assuming you have some sort of product market fit:<p>1 Clean up shop. Set expectations &amp; bounds. Throw out your backlog. Tell everyone you will release one BIG THING and X minor bug-fixes every month. Your job is to give the engineering team enough space to do their job well (including refactoring, compliance, security etc). And its their job to make sure that one, well specced, well sized BIG THING releases on time.<p>2 Business team, with your help, has 12 attempts a year to try to release features <i>that will significantly up the growth&#x2F;revenue of your company</i>. Make yourself available to them to learn more about the customer and business needs and spec out your BIG THING each month. This <i>has to involve a huge amount of actually talking to customers</i>. If not, its pretty much guaranteed to fail.<p>Seems basic but theres a lot packed into the rational, like:<p>- Non-tech folk don&#x27;t know what a big thing is, so you have room to play and overdeliver (important for your engineering team moreso than you).<p>- Reduced feature throughput generally means you only focus on those features that tilt the needle. Cant underestimate how important this is! Esp if your a fintech startup. Our products are notorious - 5% of features account for 99% of usage.<p>- Reduced feature throughput also allows you to spend longer speccing &#x2F; talking to customers &amp; business teams reducing the risk of mid-development scope creep or problems on release.
评论 #22845041 未加载
apinsteinabout 5 years ago
Lifelong Serial Founder&#x2F;PM here. The one biggest thing I see missing from most comments (which in general are quite good) is that the role of the PM and the decision framework depends very highly on the stage that your company is in. Are you pre product&#x2F;market fit? Are you just seeing traction? Are you in hyper growth? This should massively change your decisions.<p>There are endless frameworks for balancing these choices. For me, they all come down to this:<p>Value<p>1. Dollar value; in either revenue unlocked or money saved (and money can be customer support time)<p>2. Strategic alignment; how is the item aligned with overall vision &amp; goals? If this item is completed, does it make us stronger or dilute our value &#x2F; competitiveness? This is really where stage of company comes into play.<p>...vs...<p>Cost:<p>1. Time; Estimated time to build&#x2F;support. This can be a wag from the engineering team.<p>2. Risk; what is the uncertainty around the time and maintenance estimates?<p>Using a framework like this allows you to include architecture, technical debt maintenance, etc into your overall planning and decision process. This will help make visible to business stakeholders the true complexity of operating the product and hopefully lead to better PM decisions. Everything is a trade-off.<p>Remember: one of the most important jobs of a PM is to say NO. You are the process gatekeeper to how the company spends a ton of resources.<p>Happy to discuss further.
评论 #22842401 未加载
beckingzabout 5 years ago
A good roadmap allows you to take customer requests and go to the CEO&#x2F;C*O and say &quot;We can build feature X for this client in 30 days, but only if feature Z we&#x27;re currently working on gets pushed back 35 days. This will push the whole roadmap back 5-6 weeks. Is that okay?&quot;<p>Reprioritization is good and normal, but decision makers need to understand the costs and a good roadmap allows you to communicate that better.
PragmaticPulpabout 5 years ago
A lot of good responses here, but they&#x27;re all missing the core problem from your post:<p>&gt; business team is constantly changing priorities based on new client requests<p>If you have a separate &quot;business team&quot; that changes the priorities, <i>they</i> are managing the roadmap, not you. If you have a situation where you are accountable for the roadmap but other people get to make all of the roadmap decisions, you are in a very difficult position. The most important thing for you to do is focus on communication and clarity.<p>If you aren&#x27;t already, you need to be tracking everything from week to week. Record a snapshot of the priorities on a given week, along with any &quot;business team&quot; inputs that change the priorities. You need to be able to show in detail where each priority started, stopped, paused, or was re-ordered. You also need to be able to show <i>who</i> directed the priority change. Work on a report or slide format that can clearly show how the priority list has evolved over the course of the year, and don&#x27;t be afraid to put names next to each priority change (&quot;Moved to #3 priority on Mar. 3 after request from Bob&quot;).<p>If the priorities are constantly churning to chase whatever client requests are coming in, the sales team has hijacked the PM process for their own personal gain. The best way to push back against that is to shine some light on it by tracking it, visualizing it, and communicating it with leadership. Once you make it clear and obvious, it&#x27;s much easier to get leadership to clamp down on priority changes and drive toward some commitment.<p>But as long as the business team can quietly reshuffle the priority list each week and let other people suffer the consequences, nothing will change.
skaberabout 5 years ago
What&#x27;s been key to my startups on executing and following a roadmap was to use OKRs at the company level. The roadmap has become a consequence of the company&#x27;s annual and quarter OKRs. As a product manager, you are responsible to come up with a roadmap and priorities based on your team&#x27;s (engineers, designers) interpretation of the OKRs. The same way you won&#x27;t be telling the business team which client and opportunity they&#x27;re chasing, they shouldn&#x27;t try to draft your roadmap as they have no understanding of the technical challenges linked to your roadmap. Using OKRs has been a common ground for multiple departments to agree on priorities and communicate progress. The challenge can be that there must be mutual trusts across teams. I recommend reading Measure What Matters. Ping me if you need more resources for OKRs and I&#x27;m ready to share more personal stories and experiences.
评论 #22840793 未加载
zabilabout 5 years ago
&gt; just decide your own roadmap and stick with it?<p>While this may sound like it&#x27;s easier to manage it usually ends up with a product that does not solve the problem of the customer.<p>As a product manager solving problems of your user or customer must be the first priority. The only way to do this is getting closer to the customer.<p>I find teams shielded from customers via business teams use the best part of their product management and engineering skills (microservices included) to manage their business team and not the customers.<p>There is a constant grooming of the backlog with features and pressure to keep the engineers managed and busy.<p>Start measurning the value of each feature to your customers. Have short customer feedback cycles for planned features. Your backlog should reflect solutions that make sense to the customer.<p>The book &quot;Escaping the build trap&quot; talks about this. I highly recommend the book.<p>Good books on the subject talks against roadmaps and shifting to a value and goal based approach.
评论 #22840488 未加载
fraserharrisabout 5 years ago
Two approaches that can fix the root cause of mis-alignment between sales &amp; product:<p>1) Teach your sales team how to pitch your product roadmap, so that customers are buying into the bigger vision. When customers are bought in, they will accept that they don&#x27;t get their small feature because they will gain something larger faster. Sales LOVES when this is successful because then their deal can close faster.<p>2) Challenge the sales team to find at least 2 other customers that need the same feature before you agree to re-prioritize your product roadmap. This creates alignment between them &amp; your need to prioritize the most impactful features.
jdale27about 5 years ago
Communicate clearly with the business team about the consequences of churn: if everything is a top priority, then nothing is a priority.<p>There are multiple reasons for changing priorities.<p>Are there multiple business folks all generating requirements independently, insisting that their client is the most important? Get them all in a room to hash it out. Either they all agree on a ranking of the clients, or they each have to prioritize their own requests and choose a small number (say, 1-3) of truly critical requests to put into the engineering queue. If they can&#x27;t agree on this, escalate to the CEO. If the CEO can&#x27;t&#x2F;won&#x27;t prioritize, you&#x27;re in bad shape. Your best bet is to make a judgment call as to which clients&#x2F;features are truly critical and drop the rest on the floor. Be prepared to send out your resume if you make the wrong call.<p>If the clients themselves can&#x27;t decide what they want, or can&#x27;t communicate it effectively through the business team, you need face time with customers. If you have a product-minded engineer who is good at speaking the customer&#x27;s language, include them too. The more direct exposure and intuition the engineering team has about what&#x27;s really important, the more support you&#x27;ll have in making those calls.
dbergabout 5 years ago
After seeing so many Product Managers get this awfully wrong sometimes it also helps to understand what your job _isnt_<p>* Focus on outcomes over outputs. Your job is not to build a spreadsheet or JIRA backlog of features and then hand them to engineers to build like a coding factory. You do not have a crystal ball. You are not Steve Jobs.<p>* Involve the Business, Support and Eng parts of the org when defining _what_ to build. They all bring fantastic perspectives and really helps focus on the MVP and creates shared buy-in. Remember you are trying to solve a business problem not just crank out features aimlessly as a team.<p>* When mapping out _what_ to build, it always helps to use the collective team (in previous bullet) to outline Effort vs Impact. Forces really good discussion to keep things hyper focused and efficient.<p>* Instead of focusing on features focus on the strategy and the vision, let the team figure out how to get it there. As a PM you need to understand the market, the competitive landscape, how people are pricing their products, what customers are saying, industry trends, etc.<p>* Roadmaps in general are somewhat useless bc you don&#x27;t have enough information and they create a lot of emotional commitments. Things change (hello Covid-19) and you don&#x27;t know what you don&#x27;t know. Instead outline your vision and strategy at a high level and make sure they are aligned to your overall business outcomes. This prevents people from saying &quot;You said we would get feature X in Q2!!!&quot;. Instead you focus on metrics (Decreased Churn, Increase engagement by 3x, returning users more than X times in Y days, Revenue, etc).<p>* Be religious about data. Define your business outcomes, have good tools to track the progress of those outcomes, have a way to test&#x2F;validate quickly and pivot as soon as it doesn&#x27;t work. Keep fine tuning the machine
评论 #22841695 未加载
BigBalliabout 5 years ago
After years of leading product, I came to the conclusion that there always needs to be a process in place between customer feedback and development. All feedback is appreciated, acknowledged, saved. If it &#x27;s not critical feedback (ie crash), feedback&#x2F;feature request bucket will be reviewed regularly and then assessed based on: user benefit (how much does experience improve) impact (how many users will benefit from this) consequences (will other users&#x2F;features suffer from this) ROI (how will it impact the company&#x27;s, not purely monetary) requirement (time&#x2F;cost to implement) goal&#x2F;mission (does it align)<p>Long story short: we NEED user feedback but it cannot dictate the roadmap (and therefore the mission). If you find yourself repeatedly needing to change your roadmap it might mean you&#x27;re too quick&#x2F;loose adding elements to it.<p>Hope this helps!
评论 #22843440 未加载
dlevineabout 5 years ago
I have been a PM for a few years (and an engineer for many years before that), and my experience is that you don&#x27;t want your customers to decide your product roadmap, but you definitely allow them to influence it. Your job is to balance between features that will please existing customers and features that will move the business ahead to new customers.<p>In general, you should have an idea of the next projects you are going to work on. When customers give feedback, that can help to reorder the projects. If you are doing your job correctly, there won&#x27;t be any huge surprises.<p>There will be occasional one-off customer requests. We call these &quot;customer love&quot; at my company. We reserve some percentage of our development time (maybe 10-20%) for doing these, because they do create a lot of goodwill with customers. But you have to be pretty disciplined about making sure that they are 1-2 days or less of work and not 1 or to months of work.<p>There will occasionally be things that customers demand as part of a deal cycle. In some cases you have to build these, but it is important to explicitly highlight what you are foregoing and to be conscious of this tradeoff. Note: hiring contractors doesn&#x27;t really work well, because someone will have to support it (just went through this).
gregdoesitabout 5 years ago
Priority changes, expanding scope and switching work from one project to the other all have a cost. Too much of this and you don’t get anything done: you’re just treading water. It doesn’t matter if you or customers drive your roadmap and it’s changes (though you would want to have a prioritisation framework to decide based on what business metrics you prioritise projects).<p>The first thing you should do is create stability within an ever changing business environment and also capture the cost of the priority churn. So create a roadmap, and have a process to capture priority changes, and how much WIP work is wasted (=not shipped, as it’s deprioritized) as a result.<p>There’s a bunch of tools and methodologies you can use for this. Sprints, scrum, OKRs etc.<p>As an engineering manager in a similarly fast-moving environment, the two main rules I follow are: 1. We don’t do any work that does not have impact defined: what happens or what we expect to happen when this project is shipped. This is usually in some numeric value. And we always work on the best impact&#x2F;effort project next. 2. The team _always_ finishes what we start and we do small enough work items&#x2F;milestones that enable us to iterate quickly.<p>Good luck!
nurettinabout 5 years ago
Hi, I&#x27;m also in the industry and in the same situation. The best life changing advice I can give is to introduce a one week delay between finishing features and releasing them. Adjust your software versioning so that you only release what was done a week ago. You have to stick to that one week delay as much as humanly possible. This gives a lot of confidence and room to breathe so you can enjoy work again.
评论 #22841406 未加载
评论 #22841242 未加载
评论 #22841221 未加载
bgdnpnabout 5 years ago
There always needs to be a balance between external forces changing your priorities and your internal vision and strategy.<p>This being said, if the roadmap changes mostly based on new customer asks.. then you&#x27;re not building a product, but doing custom development &#x2F; professional services work.
mud_dauberabout 5 years ago
I&#x27;m still diving through all the answers (this is GREAT, btw). 2 of my previous PM organizations were hamstrung by exec teams that would decide, in a vacuum, what projects &amp; features would get green-lit.<p>This interference-from-above characteristic can work if a PM is new to the job, but ultimately results in a PM having all the exposure (ie, organizational risk) and zero influence. That&#x27;s a hopeless scenario &amp; all too common because the vast majority of orgs have no idea what a PM truly is.<p>So I want to know if the OP has the freedom to defend his convictions. It&#x27;s not about tools. It&#x27;s about responsibility.
scaryclamabout 5 years ago
To (ab)use a completely overused quote &quot;If I had asked people what they wanted, they would have said faster horses&quot; -- Henry Ford<p>You should most certainly listen to your customers, after all, if you&#x27;re not serving them, what&#x27;s the point in the product? However, you shouldn&#x27;t be reacting to their requests to the detriment of the product either.<p>Do you AB test new feature ideas? Do you gather data to suggest that the requested feature is actually going to make a positive impact? Do you measure impact after releasing a feature to see if it was the right call? If not, how the heck can you ever actually know if you&#x27;re building something better?<p>You don&#x27;t need to ignore your customers, but you also don&#x27;t need to change priorities so often. Make a roadmap for X months and stick to it (we use 3 months, but something else might work better for you). Use the time that the roadmap is being worked on by the tech team to do discovery and research so that you know what the most valuable requests from your customers are. Collect metrics, create prototypes (design&#x2F;ux prototypes, not technical prototypes) and test them with your customers, do customer interviews. Then when you&#x27;re ready to, you&#x27;ll have better prioritisation, and your teams will have had the space and stability to release the previous features (and hopefully had tech investment time as well to keep your systems maintainable).
mfrommilabout 5 years ago
&quot;Do you let new customers drive your product roadmap, or just decide your own roadmap and stick with it? Which approach works best in order to gain more product velocity?&quot;<p>Customers&#x27; needs should always drive the product roadmap. That said, it&#x27;s not uncommon for customers to not know what they really need until it&#x27;s already been built. This is where the Product Manager comes in to the picture. The PM needs to ensure everything added to the roadmap is of the highest priority and will solve real customer problems or have a positive impact towards the org&#x27;s key objectives.<p>A couple tips that may be helpful for you as you navigate this situation:<p>1. Before any feature-specific debate, you need to be closely aligned on the overall vision and objectives with your key stakeholders, including the &quot;business team&quot;. What are your most important objectives to hit this quarter, this year? Growth in active users? Increased transactions? Improved bottom line profitability? etc. Once this is aligned on, it becomes much easier to have these prioritization&#x2F;tradeoff discussions.<p>2. Many &quot;business&quot; teams and the leaders of those teams don&#x27;t understand the basics of software development. Over time, it&#x27;s beneficial for the PM to help educate key non-technical leaders about the costs of constantly changing direction. Help them understand how technical teams plan and execute, and show the impact to timeline and quality when reckless decision-making gets in the way of the engineers doing their jobs effectively. I like to this of this as a &quot;help them help you&quot; mindset.
bmmccarthyabout 5 years ago
A 2-week sprint backlog is not a roadmap. Yes, you can and should reprioritize every two weeks, but at a tactical level to better meet your long-term goals based on what you&#x27;ve learned since the last sprint.<p>A roadmap is a tool for communicating long-term direction and priorities. By making clear what the ultimate destination is, a roadmap helps you keep steady on the those priorities when doing your sprint planning. When sales says &quot;we want this feature to close this deal,&quot; if it&#x27;s something already on the roadmap, great. If it really doesn&#x27;t fit with the long-term vision, you have a basis for saying no.<p>I wrote a book on this topic, Product Roadmaps Relaunched, Setting Direction While Embracing Uncertainty, for O&#x27;Reilly a couple of years back that goes into more detail: <a href="https:&#x2F;&#x2F;www.amazon.com&#x2F;Product-Roadmaps-Relaunched-Direction-Uncertainty-dp-149197172X&#x2F;dp&#x2F;149197172X&#x2F;ref=mt_paperback?_encoding=UTF8&amp;me=&amp;qid=1586462478" rel="nofollow">https:&#x2F;&#x2F;www.amazon.com&#x2F;Product-Roadmaps-Relaunched-Direction...</a>
warpabout 5 years ago
Have you read Basecamp&#x27;s shape up?<p><a href="https:&#x2F;&#x2F;basecamp.com&#x2F;shapeup" rel="nofollow">https:&#x2F;&#x2F;basecamp.com&#x2F;shapeup</a>
blizkreegabout 5 years ago
Managing the roadmap (and delivering value) is the hardest and the key part of product management.<p>It&#x27;s hard to give generic advice not knowing more about the context but here&#x27;s one way that I&#x27;ve found useful and successfully executed. Bucket your roadmap into 3 rough buckets - delight features (no one has specifically asked for but that deliver high value), customer requests (obvious), and your&#x2F;company&#x27;s product vision (not something you just concocted but based on real data and validation).<p>The % of your roadmap and sprint allocated to each bucket depends on your specific business, current situation, and startup&#x2F;product stage.<p>Don&#x27;t let customers hijack your roadmap. Talk to them, listen to their needs, understand the requirements coming from the business team, evaluate the severity and sensitivity, and ultimately prioritize yourself. There are times (sprints&#x2F;months) where &gt; 60% of my roadmap has been customer-driven and times when only a third of it are customer requests.
deltron3030about 5 years ago
&gt; Do you let new customers drive your product roadmap, or just decide your own roadmap and stick with it? Which approach works best in order to gain more product velocity?<p>Both, but you need to learn how to listen and translate customer wishes into the actual jobs to be done. &quot;I want feature x&quot; from customer A, and &quot;I want feature Y&quot; from customer B might be related to the same context and underlying problem, so it&#x27;s best if you create a level of abstraction to sort customer wishes into. How the actual feature works and how it looks like should be your core competency, not the customers imo.
tabletabout 5 years ago
I really recommend to check GIST [1] as a replacement for pure roadmaps. It focuses on goals and some kind of experiments to define what should be implemented sooner.<p>GIST is as close to scientific approach as we have right now.<p>RICE model might help as well [2]<p>However, being 100% honest, I tried all the models above and they did not stick to me. I&#x27;m playing Product Manager role for 16 years already and rely on customers feedback + intuition. When you have deep experience in the domain, you internalize many models and your neural network in the brain quite often just makes the right decisions. Don&#x27;t decide quickly though, rely on your &quot;slow&quot; subsystem, decide as late as possible (and collect evidence).<p>Another trivial observation is that customers almost always ask you about some kind of solution. They rarely provide real problems. PM job is to dig into problems as deep as possible and then find a solution. In many cases solution is completely different from what customers asked. In some cases problem can be solved without new features.<p>[1] <a href="https:&#x2F;&#x2F;medium.com&#x2F;@itamargilad&#x2F;why-i-stopped-using-product-roadmaps-and-switched-to-gist-planning-3b7f54e271d1" rel="nofollow">https:&#x2F;&#x2F;medium.com&#x2F;@itamargilad&#x2F;why-i-stopped-using-product-...</a><p>[2] <a href="https:&#x2F;&#x2F;www.intercom.com&#x2F;blog&#x2F;rice-simple-prioritization-for-product-managers&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.intercom.com&#x2F;blog&#x2F;rice-simple-prioritization-for...</a>
bisRepetitaabout 5 years ago
Vision, passion, and being realistic. All the management techniques won&#x27;t replace that.<p>You need vision to gain a credible and influencal seat in front of management and customers, and hear from them. And not just saying yes to the last one who spoke.<p>You need passion to cope with all the crap (difficulties, management, engineers, customers, nay-sayers, finding ressources, etc).<p>And you need to be realistic and pragmatic to make something happen, even if not perfect&#x2F;ideal. Maye next round.
knbknbabout 5 years ago
Just yesterday 2020-04-11 Shreyas Doshi (@shreyas) posted a long thread of 30 tweets about &quot;Good&quot; vs &quot;Great&quot; product managers. Some pearls of wisdom are in there:<p><a href="https:&#x2F;&#x2F;threader.app&#x2F;thread&#x2F;1249039638829793280" rel="nofollow">https:&#x2F;&#x2F;threader.app&#x2F;thread&#x2F;1249039638829793280</a><p>(He also admits he doesn&#x27;t knwo any Great PM who has all of the 30 traits and does all those actions, all of the time.)
brightballabout 5 years ago
I was running into a similar issue and after a lot of research ended up adapting the scaled agile framework (SAFe) to our team.<p>SAFe is designed for larger companies, so you have to learn enough about it to understand where you can trim the fat. The big applications to your issue come from 2 places.<p>1. Lean Portfolio Management 2. Program Increments<p>LPM is a process of setting priorities by using real numbers where possible and best guesses otherwise. The result is a process that tries to measure value and urgency against your development capacity. Small things with high value float to the top. Big things with low value drift to the bottom and don’t bog down your team.<p>The Program Increment (PI) is an intense process that lets your dev team put out a plan for the next 8-12 weeks and gets the business to agree to it. Aside from getting everyone to agree to the current plan, it changes future business requests to “be prioritized for the next increment” which happens via the LPM process.<p>The PI plan still adapts to new feedback and can change, but those changes come with “if we do this, we can’t do that...is that acceptable?” Time for small changed and some variability is built in, so those conversations only happen for something major.
评论 #22841759 未加载
csytanabout 5 years ago
I&#x27;m bootstrapping a simple scheduling SAAS with my wife (<a href="https:&#x2F;&#x2F;www.cozycal.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.cozycal.com&#x2F;</a>). As the sole developer, I definitely can relate to the feeling of constantly putting out fires.<p>We use Canny (<a href="https:&#x2F;&#x2F;canny.io&#x2F;" rel="nofollow">https:&#x2F;&#x2F;canny.io&#x2F;</a>) for feedback tracking. It helps us with:<p>1. Transparency with our customers. On the support side, we can show that we&#x27;re tracking their requests, and where they fit into our existing roadmap.<p>2. Less stressful development cycle. I&#x27;m still completing some work in our backlog, but after switching to Canny, it&#x27;s much more clear what the next features will be.<p>Also, here&#x27;s our public Canny board which lists our feature requests &amp; roadmap: <a href="https:&#x2F;&#x2F;cozycal.canny.io&#x2F;" rel="nofollow">https:&#x2F;&#x2F;cozycal.canny.io&#x2F;</a>
satyrneinabout 5 years ago
As everyone says, it&#x27;s a careful balance. However, I want to emphasize how much slicing features down to the absolute minimum can help. What you absolutely don&#x27;t want is many half finished, unreleased big features. However, using tactics like continuous deployment and feature flags, you can slice features into small bits, always be deploying, and launch to customers as soon as the feature is minimally viable. Then, you have the choice to continue improving it, or pivot to a different feature depending on how people like it, new sales opportunities, etc. Plus, having even minimal versions of features out in people&#x27;s hands opens people&#x27;s minds about what they want. You want to move that churn upstream from development to product at the very least, but possibly even further up to stakeholders or clients.
arendtioabout 5 years ago
You have to include multiple perspectives. Make a list of the top 5 features...<p>- you think your customers need<p>- your customers want (ask them!)<p>- which offer the highest return on invest<p>- your product needs when being compared with your competitors<p>When you have answered those questions, you should have a good feeling about which features you want to implement first. Next, ask the devs how your priorities match up with the development of the application and how much time it would take to build them. Some features might technically depend on each other.<p>Edit: Btw. changing priorities is okay, as long as nobody has started to work on a feature. As soon as the implementation started you better finish it. Make sure your business team commits to the things you start implementing and get the commitment from the dev team to finish things in time.
Leherennabout 5 years ago
On top of all the good advices here, I would say one important thing is to be able to fail quickly.<p>This is more on the engineering side, but if you can shorten the idea to client feedback cycle, then it&#x27;s much easier to deal with all those requests.<p>It&#x27;s also much easier to tell the business team &quot;let&#x27;s work on the what&#x27;s necessary to get feedback on this feature (which probably mean not even an MVP) and we&#x27;ll get result by the end of the month&quot; than &quot;I&#x27;m sorry, your feature has been deemed priority 12, we expect it to be complete in 6 months to 1 year, provided priorities do not change (they will)&quot;.<p>Once you get this feedback, then it&#x27;s much easier to quantify things.
mikkomabout 5 years ago
There is really no simple answer but I would start by clearly defining roles on who is responsible for priorities, who is responsible for facilitating the prioritization process and who is responsible for defining what processes are used to change priorities.<p>If it is decided that business us responsible, utilize a single backlog that the business can see and let them fight over the prioritization with defined practices.<p>Depending on the size of the company and overall development model I might use some framework (or pick suitable parts) like Less or SaFE to kickstart the new development process and then utilize larger scale retros to optimize the workflow continuously but in a structured manner.
malikerabout 5 years ago
What&#x27;s helped our team has been just writing down the product roadmap. It&#x27;s as simple as a bulleted list in a google doc with some estimates about how long things will take, who&#x27;s working on them, and what&#x27;s already been completed.<p>Every feature request from the business and customers goes on the roadmap, along with any features engineering needs like supporting infrastructure, and there are regular meetings to make sure the list is always in priority order.<p>We&#x27;ve found having everyone looking at the same roadmap greatly reduces tensions. Instead of arguing over badly-remembered, vague requests, we work together to strategize the best approach. It&#x27;s actually fun.
m12kabout 5 years ago
Lots of good suggestions about questions to ask, thinking about aligning business and development needs, settings expectations with customers, giving them a chance to pay for development and other &#x27;what are you even doing?&#x27; sort of ideas. So instead I thought I&#x27;d give a very simple recipe and set of rules how to deal with customer requests that I follow, to try to align with this:<p>- Never promise a feature immediately when receiving a feature request. Say &quot;Thank you for the feedback, we&#x27;ll discuss this with the development team and get back to you if there&#x27;s any news regarding this&quot; (tag the user, so you can actually do so)<p>- Never choose to develop a feature until you&#x27;ve gotten at least three separate requests for it. This will help you not over-adapt to random noise, and make sure the product stays relevant to a majority of users.<p>- Never promise a timeline if you choose to promise a feature. Keep stress levels manageable for you and your dev team.<p>- If you have something &#x27;up next&#x27; on the roadmap already, you may choose to share the estimate with the inquirer - but favor not doing so, and underline that it&#x27;s an estimate not a promise if you do. Estimates also become much more reliable if random stuff doesn&#x27;t get to jump to the top of the priority list all the time. Your roadmap is a priority queue, not a stack<p>- Consider thinking of it as two priority lists. One is for smaller feature requests and improvements, the other for larger projects and system&#x2F;business needs (e.g. refactoring, features to target new demographics rather than existing users). Not progressing on either list is frustrating for everyone, so think of yourself as a scheduler trying to guarantee progress on both threads. For example you could have a rhythm where it&#x27;s ~1 month of work on one or two big projects (until completed), then ~1 week of work on smaller feature requests and polish, then repeat. This way you batch up many smaller tasks so you don&#x27;t incur the cost of context switching for your dev team while they are working on a bigger feature (which typically require deep concentration over many days), you don&#x27;t block major projects, but you also get to be relatively responsive to customer requests.<p>- Remember that things take time. Your job as a product manager isn&#x27;t to cater to every user&#x27;s every need immediately, it is to plot a path through an endless and evolving roadmap in order to 1) Keep the business alive and prospering 2) Keep the development team productive and sane 3) Make customers happy. In that order
csoursabout 5 years ago
There are a lot of really good comments here so I will suggest just one thing: Usage Metrics.<p>You need to know how much something is being used before you decide what to improve; so you need to collect usage metrics on everything.<p>I would also suggest getting quick and dirty Proof of Concepts&#x2F;MVPs out there for people to use and validate. The very hard thing about MVPs is getting customers to realize that it is an MVP and it is incomplete and not &quot;real&quot;. The value is that you can start to see usage information without a huge investment.
meeritaabout 5 years ago
It is impossible. It depends the scope of the project and the company mentality. In my 12 years as PM, I understood that no roadmap is useful unless it is a short-term roadmap with achievable objectives. It is much easier to plan and scope.<p>I really don&#x27;t appreciate when other PMs come to me with a 1 year roadmap. Who knows how many thing we will not do, or change or pivot based always on the data we&#x27;re getting? That&#x27;s why I preffer better planned things (docs, teamwork) than a document with a nice unrealistic roadmap.
Zigurdabout 5 years ago
I&#x27;m currently exploring the intersection of agile project management, establishing key milestones, product management, and real options analysis (ROA), among other things.<p>I think there&#x27;s a way of tying these things together that reveals value and costs that can remain hidden. if you want an advance look at the manuscript, let me know.<p>It&#x27;s definitely not for everybody, but maybe your fintech colleagues would find it interesting. it might prompt them to value what they learned along the way as well as the cost of changing course.
j45about 5 years ago
Are you building your product for yourselves, or customers?<p>A roadmap isn’t concrete. You haven’t mentioned if you use agile methodologies or not, but sprints can buy some breathing time and deliver progress.<p>Once a feature request made sense to the product to add universally, if it wasn’t too disruptive, and depending on the feature, I might let clients vote with extra dollars to move it up the backlog.<p>Sometimes, a feature was requested by enough clients that hey might even split the bill on a extra body to get it done.
youesehabout 5 years ago
You have people constantly changing their minds.<p>Before you can make a roadmap, you need a sense of direction.<p>Maybe you need to zoom out a bit. What do you offer? To whom? Why? Why them? What do you not offer? Why not?<p>Can you get those answers without asking your engineers to constantly build shit that they&#x27;ll need to throw away?<p>Can you collect information cheaply? Can you ask your bizdev people to get answers to questions that will help you? What is the cheapest way to learn?<p>The more you build, the more you&#x27;ll have to support.
Jugurthaabout 5 years ago
First, everyone needs a place at the table. There is an ungodly amount of distortion, omission, and loss in transmission between prospect&#x2F;customer and engineering. If you have a prospect, meetings should include people from business, and engineering. If in any case only one person was there, this person should write up their notes or be downloaded&#x2F;debriefed while the memory is still fresh. If someone is updating you on the phone get the most you can when they just got out of the meeting. Sometimes you ask a question and they can go back to the person they just met who&#x27;s probably having a break by now and ask, take copious notes and dispatch them. If you got anything wrong, they&#x27;ll correct.<p>Written meeting notes should be disseminated, and then corrected and augmented so that:<p>- Those who weren&#x27;t there get an idea of what was actually said (we have meeting minutes in version control and anyone in the company can pull them and know exactly what I discussed in X town at which hour with whom)<p>- Those who were there realize they didn&#x27;t hear&#x2F;understand the same thing or plug holes. One catches what another has missed.<p>- Track rationale and decisions: All development through issue tracker. Avoid the &quot;why was that feature added&#x2F;removed two months ago again and now it&#x27;s to be removed&#x2F;included?&quot; and not knowing why.<p>This should bring everyone to the same &quot;initial conditions&quot;. If you don&#x27;t do that, it&#x27;s telephone game and you get a human-centipede like result.<p>Include form to request a feature in the product itself. Directly from the users so there&#x27;s no distortion. Everyone should get that issue.<p>Also, if there&#x27;s no product there is no business, which makes me wonder why the tech side is taking the backseat in a fintech startup. Fintech is like an airplane: you take a bus, you add wings, and you have an airbus that can travel faster and farther. Remove the tech, and it&#x27;s just finance.<p>Add monitoring and analytics. We&#x27;re working on that ourselves after putting out a lot of fires that looked the same.<p>Second: customers drive product roadmap in terms of <i>raw data</i>. Whenever users or customers ask something or raise an issue, ask yourself what is the underlying issue and what are they <i>really</i> trying to do. &quot;Job to be done&quot;. Drill vs hole. Customers complaining is similar to patients complaining: they&#x27;ll tell you about <i>symptoms</i> and then want you to fix those symptoms and they&#x27;ll propose solutions and features. You gently take notes, and then dig deeper.<p>The analogy I use is that customers will ask for a robot with IoT and blockchain support that automatically integrates with Amazon API and orders mops, tracks the item, and has AI and image segmentation and recognizes Amazon drone, and receives the mops and automatically loads them. Because AI, blockchain, and IoT. Yes, it&#x27;s not a sentence.<p>Your job is to ask why, figure out they always find water on the floor, and then look up and find there&#x27;s a leaky pipe, then fix the leak.<p>In other words: do not really listen to the &quot;implementation&quot; or the &quot;solution&quot; customers propose. These only fix symptoms and are easily swayed by whatever piece with a clik-bait title prefixed by &quot;This AI robot&quot; someone with 2 minute attention span has written that the customer half read taking their morning coffee, and wanted to bring to the product not to be left behind by the competition.<p>What one really looks for is the problem. The problem almost never manifests itself, you have to dig to get it. It&#x27;s muddy. People could be pissed at you because &quot;What do you not get in an AI IoT robot that orders mops?&quot;. This is where having social skills and getting good at interviewing comes in handy.<p>People demands and their behaviors are the solutions <i>they</i> have come up with to a <i>problem</i>. The problem is that they almost never tell you about the <i>problem</i>, and you may have a better solution. Think of it like code review: code I push is my implementation or a solution to a problem. The implementation is dictated by my skill, experience, sophistication, sleep I had yesterday, etc. Code review helps find better ways.<p>Third: all developers do support. This focalizes and aligns everyone. You have a hundred issues in your issue tracker. You have thought of great features. A lot of the issues are about bugs.<p>We opened our internal ML platform to about 30 students of our colleague so they could get a one click notebook with all libraries installed, a lot of RAM, a sweet K80, and hundreds of gigabytes of data for their project. We added the students to a dedicated Slack workspace. The platform is not ready, but precisely. This is a jolt.<p>Users would complain about something. We would notice a pattern. We would investigate, then figure out what to do.<p>They&#x27;re doing two things:<p>- Exposing things we wouldn&#x27;t have found<p>- Putting the finger on what hurts the most amongst the issues we are aware of.<p>One person who complains about something is one thing. Ten people complaining about the same thing that prevents them from working, that&#x27;s another thing.<p>We have worked differently in the past. There have been changes to the company and changes in how product development is done. The business side of our company used to talk to the executives of the client company. We have been paid for all our products, whe have shipped them to spec, none of them is used, none of them can be reused, all of them left us with scars, and that way of working almost destroyed the company.<p>Fourth: everyone should be clear on what the team is doing, and what the team is <i>not</i> doing. This issue is not a priority. We will handle this one, this one, and this other one by this date. This part is handled by this person. Avoid the &quot;I thought Alice was working on it&quot;.<p>Fifth: -good engineering practices go here-. Good test coverage. Patches get their tests, good commit messages, root cause analyses, and eventually knowledge base. A test harness is not &quot;directly&quot; good for the customers, but it gives confidence that you won&#x27;t break everything. Loosely coupled, modular code: it allows for people to develop with different speeds and reduces dependency on unrelated parts, which is <i>really</i> frustrating.
评论 #22839896 未加载
davismwflabout 5 years ago
It is completely normal to include feature requests in a product roadmap and to be getting them developed when appropriate, that definitely isn&#x27;t a problem. Things are also different when you have 1 client versus when you have 10+ clients. When you have 1-2 clients you generally do things you wouldn&#x27;t and shouldn&#x27;t normally do under good product management standards.<p>So let&#x27;s assume you fall into the 10+ client category. The company should have a defined and published product roadmap that is being worked, new features should be vetted against the client demographic (e.g. it should benefit more then 50%, I usually set the bar higher early on like 80%) and if it passes that then it would be defined and put on the development schedule, but it should not disrupt the existing planned sprints on the roadmap. That means the client might have to wait to get this new feature, but the benefit is the product can be designed, kept reliable and stable and not get polluted with a bunch of make shift code and hacks. None of this has to be a crazy long process, it can be simple and quick and if sprints are 1-2 weeks, most likely many features can fit within the next 30-60-90 days at most (obviously assuming proper staffing etc).<p>The sales side of the business should never be in control of the development schedule, or product roadmap, it is a direct conflict of interest. Product management should be owned by an operations type person, CTO, COO but for sure a non-sales, and&#x2F;or marketing focused person. This is what will make the company successful faster and help keep the product stable and on schedule. Founders when small have to wear many hats so they will be violating this all the time, but by the time they have hired a product manager, sales teams etc, the hacky crap has to stop if they want to succeed.<p>None of this means a client (or business) can&#x27;t get a new feature turned around pretty quick, it just means that there is alignment of features to more than one client and that product stability, reliability and schedule are managed as first class problems. Startups struggle with this thinking it will slow things down, and they will lose deals, when in fact it speeds things up and makes everything more predictable. The key is requests can be done faster when the development teams can keep tech debt low and design things into the product properly. It also prevents the scrap it and rewrite it that happens when you don&#x27;t plan well enough. To be fair, there is almost always 1-2 scrap code repositories early in the life of a startup, but it doesn&#x27;t have to be that way, just usually works out that way because of people repeating preventable mistakes they haven&#x27;t yet learned.<p>I do think it is important to recognize when you are first starting the company it is more free for all, scrappy and hacky, but even in those circumstances you should not be implementing features just because one client made a request.
jokullabout 5 years ago
Your job is to bridge business and engineering. If both of these sides trust your judgement your job is easy. You will win arguments when you can translate between these sides. Turn business concerns into engineering projects and express engineering projects in terms of business outcomes.
metreoabout 5 years ago
Are the clients paying you to fulfill their requests or are you just making their unfunded dreams come true? If they are paying is it a reasonable proportion of the cost for your teams development work? How strong was the product vision originally?
ddrtabout 5 years ago
Use roadmunk or Asana because they have timeline view. Stakeholders love that.<p>The right way is to collaboratively change your roadmap over time. The wrong way is to restrictively stick to spec from the start.<p>Roadmaps are not things like Jira tasks, and vice versa.
johnxieabout 5 years ago
&gt; the business team is constantly changing priorities based on new client requests, so the tech team cannot cope with all the new features and these end up suffering continuous delays.<p>I would recommend...<p>— keeping a list of feature requests sorted by popularity, number of client requests, and impact to your KPI &#x2F; north star metric<p>— prioritize each milestone &#x2F; sprint based on this list, this can be for the next week, month, quarter, depending on the complexity of the project, then measure<p>— agree with the management team to not change the priority midway unless there is a very good reason to do so<p>You can use a variety of tools to do this, from the traditional Google Suite of tools to more specialized task management tools like Asana, Trello. We mainly use a combination of GitHub issues and Taskade (our own tool) to do this.
aprdmabout 5 years ago
I would actually recommend reading Steve Jobs biography. I know it seems weird but the guy launched products that changed the world. I think seeing how his brain worked with products could help a lot.<p>I believe a big problem for getting a good product roadmap is very fundamental... we don&#x27;t truly believe on the products we are working on or in the company we are working for. Is just a bunch of people with no real vision trying to influence one another over ego.<p>And then you have Sales of course who can actually talk smooth and influence better those who aren&#x27;t sure about why they do what they do...<p>fraserharris (1) is about bigger vision. That&#x27;s what I think makes a good product road map. A vision, extreme focus and caring about it.
评论 #22840061 未加载
z3t4about 5 years ago
there are two types of features: 1) Features that affects the overall product 2) Features that makes life easier for users<p>For the first category you need to look at the whole picture, as they often affect many parts of the system, and there need to be a coherent strategy&#x2F;plan.<p>For the second category, just go ahead and implement any such feature if have the time to do so. But don&#x27;t forget that all new features have a future cost, as users would miss those quality of life features if you remove them in future versions.
HatchedLake721about 5 years ago
I haven’t personally used it, but I keep hearing good things about <a href="https:&#x2F;&#x2F;canny.io" rel="nofollow">https:&#x2F;&#x2F;canny.io</a>
evanwolfabout 5 years ago
You already know the answers. Sprint to build flexibility, infrastructure, table stakes, and other goals that are broader than any one customer.
trastentrastenabout 5 years ago
Won&#x27;t solve your problem as it seems more structural. But perhaps a tool could bring som clarity - check out Featmap (www.featmap.com).
coder1001about 5 years ago
Any good courses anyone can recommend on tech product management? Seems like very relevant here.
评论 #22841634 未加载
werberabout 5 years ago
I feel like it’s a lot of listening and some black magic.
sgammonabout 5 years ago
productboard.com<p>honestly the best tool i&#x27;ve ever used for this. and phenomenal software in general.
评论 #22840252 未加载
sturzaabout 5 years ago
what do you mean by product velocity? is it development team velocity?
pdubs1about 5 years ago
Uhh... I imagine it&#x27;s different with each situation and product.<p>But look-- if you&#x27;re letting other people come in and define your vision for you... well, you&#x27;re no longer doing management-- you&#x27;re following someone else&#x27;s vision and they&#x27;re managing.<p>You own the product vision. You choose what to incorporate.<p>I&#x27;d ask google so you can find some books and in depth knowledge. A comment or two in a forum is decent for tips, but if you want knowledge, I&#x27;d go seek it where it is developed in depth: books.
lantyrabout 5 years ago
agreed
qwertyuiop12345about 5 years ago
bfgv