The format is intuitive to read, but I always find myself going here <a href="http://golang.org/src/pkg/time/format.go#L50" rel="nofollow">http://golang.org/src/pkg/time/format.go#L50</a> when I am writing a format string.<p>It's definitely an improvement over strftime because I need to lookup the escape codes when reading or writing a format string.