Facebook being in "competition" with Netflix is a bit of a stretch. We're talking Warner's infrastructure serving Warner's IP using Facebook's payment platform.<p>You might as well say Facebook is competing with EA with games like FarmVille.
Hmmm, doesn't seem to be working. <a href="http://i.imgur.com/PutjB.png" rel="nofollow">http://i.imgur.com/PutjB.png</a><p>It also wasn't easy to actually find and came with this odd warning "offer not valid in all states".<p>I wouldn't be worried (yet) if I was Netflix.
It seems that the payment processing and virality would be the two draws of doing it this way. 30 facebook credits is $3. And I guess if I watch it, it tells all my friends?<p>It's an interesting test, and I can see people building real apps like a Netflix competitor on top of facebook's infrastructure. I can't imagine it will work as a facebook app - the way the Dark Knight is built.
The difference is the use of facebook credits. This makes it really attractive for the user since a user can earn credits on FB without having to pay for them. So this also gives all those apps that give out free credits a boost too.
The overall experience of watching movies or videos through Facebook is pretty awful. Facebook does a few things very well, video and media beyond photos isn't one of them.