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Scvngr launches spinoff LevelUp to compete in daily deals market

1 pointsby atrevisanabout 14 years ago

1 comment

atrevisanabout 14 years ago
I understand SCVNGR's thought process behind this and appreciate the fact they are going after a major inherent flaw of other daily deal sites (not generating repeat customers).<p>However, I think SCVNGR will find they have the same problem. Even though they claim research shows that a customer who visits an establishment three times is a "regular" this doesn't take into account that customer is used to severely discounted prices. When someone is used to paying 75% off, I think this is a huge barrier to overcome in order to get them to continuously pay full price.