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Ask HN: Should I bother doubling down on sales during this pandemic?

1 pointsby Malfunction92about 5 years ago
A little context: A big part of monetizing one of my projects (https:&#x2F;&#x2F;postmake.io) is selling directory listings for a flat fee. The price isn&#x27;t too high (sub $200), which shouldn&#x27;t be a big commitment to most businesses.<p>So far, almost all sales I&#x27;ve gotten were inbound – clients came to me.<p>Dedicating time for sales each week seems like a very natural approach for this project, and I&#x27;ve been setting up processes to help identify potential leads + reach out to them. This expectedly takes a lot of time.<p>But given the current uncertainty of this climate for most companies, with all the layovers and advertisers cutting budgets going on, I feel like if I double down on this right now, I&#x27;ll be:<p>1- &quot;wasting&quot; a lot of potential leads that would otherwise buy, but won&#x27;t right now, and 2- wasting time I could otherwise spend on other work, either technical or other marketing and promotion work, which is a big deal as I&#x27;m the only one running the project and am responsible for maintaining everything<p>Am I overthinking this? Did anybody else have to make a similar decision in the past couple of months?

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