I'm considering naming my product and potentially, company, after an actual thing. Would this be advisable? What other companies are named after things? Are they better than acronyms or fictional marks?<p>Immediately, you think of Apple, Shell, Amazon - all have obviously done extremely well. Products seem particularly suitable e.g Blackberry and Square (though the latter not a physical thing is obviously). My concerns are basically IP/legal related; all of these companies have had problems with this at some stage I'm sure.