Twitter is a bit of a cesspool and encourages toxic behaviour, not to mention the user-hostile design and UX. Building a personal brand can be done just as well with a personal website, with the added benefit that it's much harder to get attacked by a mob because the damage is not visible (they can spam your inbox, but it's not public) and thus does not encourage more damage.<p>Unrelated: that shit-letter signup popup midway through the page is annoying and made me close the tab immediately.