If you have a SaaS application watch this video by Jason Cohen. It's about reaching 10k/month. In short, he says to charge more, focus on businesses and not consumers, and to find 150 customers willing to pay $70/month. It's a realistic number where you can grind your way to finding 150 people by knocking on doors, sending emails, making calls, etc.<p><a href="https://vimeo.com/74338272" rel="nofollow">https://vimeo.com/74338272</a><p>If you're referring to freelancing...<p>I remember watching Shark Tank (TV series where small businesses pitch to investors), and a lot of people would come on the show asking for 100-300k. When asked what they wanted to do with the money, it wasn't uncommon to hear they wanted to setup/update their website and online presence.<p>To me, that sounded absurd at the time. I'd be thinking in my head, they could setup a WordPress site in a couple of days, or grab some off-the-shelf shopping cart software and have it done for 1k. If they wanted something more customized, they could probably find a developer to do everything for less than 5k.<p>Then I realized they're a very small business, they're doing a million a year in sales, and their new site would be one of the most important aspects of their business that would directly impact their sales and how their business is perceived. 100k to set that up suddenly seemed very fair and reasonable. The outcome of that site could make or break their business. Why on earth would they only invest a few thousand into such a thing?<p>Or think about any small business with a dozen employees. They're spending a million a year on payroll. Is redeveloping their entire online identity and user experience worth a one time 100k expense? I think so.<p>Also, if you charge enough you can start bringing in outside help. For example, you're a programmer, but they also need a logo refresh on the project. If you're charging 100k, you can easily budget to bring in a designer that focuses on brand identity. You'll end up with higher quality work for your client, a better portfolio for your business, and in the future that'll allow you to quote higher rates. You can step back a bit into management and take on more work since you're not personally doing everything.<p>In short, recognize the value you're bringing to a business. Working closely with them over 6 months and building out a solution that helps them grow, reduces their headaches, streamlines their existing processes, and increase their revenue is very much worth 100k. If you're trapped in a bubble charging businesses 1k for a site you're never going to grow or produce the caliber of work you're capable of developing because you need to bang out one or two a week.