I have an online dating site (The Matching Game - http://www.thematchinggame.com) with the following user-base numbers:<p>- 3,000 Daters
- 60% Women
- Average Age 23
- $1.27 User Acquisition Cost<p>I have no idea how these numbers stack up against other sites that are out there. I know the user base is small, which is why I'm asking. Need to figure out if there's any chance of making enough money to keep the site running as I scale it up.<p>Any insight would be very helpful.
In my opinion, the User Acquisition Cost looks pretty high, but I can't be 100% sure as scaling is q question of monetization. I guess it all depends on how you monetize, i.e. what percentage of user become paying customers.<p>The men/women ratio looks promising though to make it a success!