Questions of how "ethical" microsoft is and what they "deserve" are always very obscure and up for debate. I imagine the company who published this list well evaluated Microsoft's recent activity, and deemed it ethical. Nevada tax evasion is not in the ten commandments. Steve Balmer's business practices have never caused pestilence and famine. This study is just an attempt to make companies more sharp about their practices by putting them in the public eye and should not be seen and the delegators of "deserve" and "moral."