Great site and I immediately sent it to a bunch of friends. It's be great if the site had some embedded mechanisms to share (Tweet, Email, 'Like') it so, you know, it was easier for more people to see it.<p>This is brilliant. Good luck, chas.
He should add a deal so that whoever introduces the person who introduces him to his wife to the hookchasup site gets a small reward as well. So if I tell my friend about hookchasup and my friend then precedes to introduce him to his wife, I would get a small reward as well. This has been demonstrated successful by the MIT balloon experiment team (<a href="http://techcrunch.com/2009/12/05/how-to-find-those-red-balloons/" rel="nofollow">http://techcrunch.com/2009/12/05/how-to-find-those-red-ballo...</a>)
About.me for dating + reward = profit. In all seriousness, I could see this becoming a model that, if done right, could be quite profitable for people looking for something to start.