I've never understood the pitch for Xobni (or Rapportive for that matter), but maybe that means I'm not the target audience. All of the people I e-mail with are either people that I know in person (so I know what they look like), or it's a one time thing likely never to be repeated again.<p>Is there something I'm missing? I could see the value if I were in sales or some other position where I was contacting way too many people to keep them all straight in my head, but that feels like a fairly small minority of people.
It would be nice to have this and Rapportive integrate. I use Rapportive as personal CRM, but definitely some of the stats offered by Xobni are very interesting.
I think this is really smart on their part. I got super nervous about their viability after Microsoft launched Outlook Social Connector (which seems to not be as good, but is free and natively part of Outlook).<p>I've tried using Rapportive and Etacts at various times, but never really derived enough use to keep using them.<p>Also excited for an iOS app, their Blackberry app is really nice.