We are looking for a blogging platform to announce new features, post updates, code fragments, and anything neato related to our business.<p>So far looked at: Tumblr and posterous, any others?
Since a blog can be an integral part of your company and the "voice" that people hear I think its worth doing a custom theme and Wordpress install to match your site design and host it on a sub-domain (but on a different server for security reasons, as mentioned in this thread).<p>If I see a <a href="http://webapp.posterous.com" rel="nofollow">http://webapp.posterous.com</a> blog for a company with the default theme I think "Oh, this is probably another MVP this guy churned out over a weekend".<p>I've always like <a href="http://blog.twitter.com" rel="nofollow">http://blog.twitter.com</a> which is a blogger-hosted blog, but with a very nice design.
You can't go wrong with any of the blogging platforms, and it really depends on your preferences.<p>My main allure is simplicity and speed to set up, so I went with Posterous.
Out of the standalone systems, I prefer Wordpress. It is powerful and simple, but it should (ideally) be run on a separate server for security reasons.<p>We wont be using Wordpress for Freeversation.com; We plan on integrating a Django blogging application into our main codebase, to avoid rewriting Django templates as Wordpress themes.
We decided to go with Tumblr, Startup is <a href="http://www.quoteroller.com" rel="nofollow">http://www.quoteroller.com</a>. Pretty easy and flexible in terms of customization, but, unfortunately sub-domain hosted. Once we get a bit time I think will move to Wordpress.
I prefer WordPress, it's super easy to install, manage, and run and you get a bunch of free services from WordPress.com even if you host it on your own server.
If you're going down the hosted route then you should use either Wordpress.com or Posterous. The reason I didn't include Tumblr in this is because, its more of a 'reblogging' type service and is different to what Wordpress/Posterous offer.<p>However, if you are going down the self hosted route so you can host it at blog.yourdomain.com then I'd again recommend Wordpress since its a great service, and its really easy to work with.