Yes right, "chips", as casino chips that you can play.<p>Sorry I don't want to be a game spoiler but:<p>When valuations run high, you can see the balloon coming. I don't say that Net 2.0 is the balloon. But I can see a few balloons.<p>So you want to place your bets for Facebook. Ok. Due credit for a game changer.<p>Huge Member community? I agree. But let's face it 500 million active ain't not.<p>And what exactly is Facebook? Well lots and lots of people learning what social internet is. Most of us are in the learning curve. Do you know if people will get bored in 3 years? Think again before you reply.<p>Facebook is no Microsoft in 1985-2000. Moreover Facebook doesn't create value or earns money, in the way Google does.<p>So the valuations run high depending on the activity that happens "inside" Facebook. Will Facebook increase as exponentially? Well if you look at the demographics that's highly unlikely.<p>So I believe the moment expectations run outside real economy terms (ROA, revenues, profit, demographics etc) you can see the balloon coming.<p>I suppose this would be a good time for Mr Zuck to cash out, but then again I don't know what happens on the legal side.<p>I would think in the long term, it might have been better for FB to stay well under 40 Billion and build up.<p>Then again I don't have a Crystal Ball around.<p>Play your chips wisely.