After we integrated meeting support into <a href="https://team.video" rel="nofollow">https://team.video</a> we made this to allow us to instantly go to the right meeting we're supposed to be in. For example, if I have a zoom meeting happening right now all I have to do is go to <a href="https://now.me" rel="nofollow">https://now.me</a> and I get redirected to the right place.