Tesla already does this to an extent with Autopilot/Full Self Driving, as well as rear heated seats on Model 3 Standard Range/SR+ and the Performance boost on Long Range. Although those are all currently flat upgrades, Musk confirmed that a FSD subscription will be available at some point. Premium Connectivity is also a subscription offering, giving access to some map upgrades and streaming media.<p>There's actually quite a few things that are software-locked on the Standard Range line with no upgrade path. The footwell lights, for instance, as well as fog lights on early models (current ones don't have them installed anymore).
It "allows you to subscribe to specific hardware features that may already be built into your car but that you didn’t activate when you bought the car — like heated seats or advanced driver assistance systems"<p>Excited to think a whole industry around jail breaking cars could exist