In Ubik by Philip K Dick, the door of his apartment won't open unless he pays it five cents each time. Life imitates art.<p><i>“The door refused to open. It said, “Five cents, please.”</i>
<i>He searched his pockets. No more coins; nothing. “I’ll pay you tomorrow,” he told the door. Again he tried the knob. Again it remained locked tight. “What I pay you,” he informed it, “is in the nature of a gratuity; I don’t have to pay you.”</i>
<i>“I think otherwise,” the door said. “Look in the purchase contract you signed when you bought this conapt.”</i>
<i>In his desk drawer he found the contract; since signing it he had found it necessary to refer to the document many times. Sure enough; payment to his door for opening and shutting constituted a mandatory fee. Not a tip.</i>
<i>“You discover I’m right,” the door said. It sounded smug.</i>
<i>From the drawer beside the sink Joe Chip got a stainless steel knife; with it he began systematically to unscrew the bolt assembly of his apt’s money-gulping door.</i>
<i>“I’ll sue you,” the door said as the first screw fell out.</i>
<i>Joe Chip said, “I’ve never been sued by a door. But I guess I can live through it.”</i>
This is interesting. It seems like everything is going subscription-based. It sort if makes sense in that software can be improved upon after sale and needs to be maintained, but on the other hand a single but fix can be sent to an arbitrarily large number of units, so with this model only the largest companies will be able to compete in features and price.<p>With so many purchases to consider, and less and less time during which to do it, I wonder when we'll get to the point that there are companies that sell an <i>entire</i> "lifestyle". You make $30k/year? Here's our bronze subscription option. For $20,000/year we'll put you up in a spartanly furnished apartment and with a servicable car and you'll get your staple foods and toiletries delivered every other week. Whatever you have leftover after taxes is yours for saving or spending. Make $150k? The gold package costs $90k/year and includes a luxury apartment downtown, a Tesla and fresh vegetables shipped twice a week!
We should be allowed to own our things again. Software locks that you are not allowed to bypass proves that most of the important items in our lives are not ours. The future might be a world where only multi billion dollar corporations own property
Is there a product review site that includes a "you actually own it" component? This should include aspects like:<p>- Can it be repaired by someone other than the manufacturer?
- Does it risk becoming a brick if their service shuts down?
- Does it require a continuing subscription?
- Can the manufacturer disable it without your sign-off?<p>I would consult such a resource, but I also think that if an influential product review site (e.g. wirecutter) were to specifically and consistently identify these aspects when making recommendations to buyers, eventually it might sway producers?
Having an optional subscription to enable the heated steering wheel or adaptive cruise control is bold (and probably a bad idea) because people want what they buy to be 'a good value.'<p>Tesla has made me believe that software 'eating' cars is the future because, by letting software take over capability from hardware, it allows for software updates to improve earlier models of cars, making them a better value long-term. The marginal cost of improving a car with a software update is essentially nil for the manufacturer.<p>With that low cost per unit to deploy a software update that improves the car, BMW choosing to hold it hostage and demanding a subscription fee is a bad look, even if it's efficient for them. Having the steering wheel already in the car with the necessary hardware (where the unit cost is for BMW) exposes it as being a feature cheap enough that they can throw the necessary hardware into every model.<p>Even if it made less economic sense, it would appear more valuable if you were able to go to a BMW dealership and have the steering wheel swapped out for one with heating enabled.
This will get a lot of well-deserved criticism.<p>However, I think there’s potential in this idea to overall benefit the consumer.<p>The cost of options sometimes includes the fact that the carmaker has to provide a separate SKU. Does a heated seat cost a lot in raw materials? No, not at all, but a carmaker might have to lose time on the assembly line changing the line to build a different variant. Or the dealer might lose a sale if they don’t have the customer’s desired trim level in stock<p>Not only that, differentiating optional features are revolving more and more around software (e.g. autopilot).<p>As long as this doesn’t become confusing or excessively expensive for the customer, it could actually be a win-win.<p>Presumably, the base model could be cheaper, and the consumer could upgrade the car later. Or, the consumer could pay for subscription features when their job situation is good and cut them out down to basic transportation if it’s not so good.<p>The consumer would also not be stuck with options that they decide later that they don’t use often. Maybe they wouldn’t be stuck with entire options packages that they have to go with just to get the one thing they want.<p>The devil is always in the details, so it could go either way, it just depends how fair the pricing ends up being.<p>If you don’t think people will buy it, might I interest you in purchasing my new TV show for only $3 an episode? You’ll own it forever!
Hyundai charges a subscription fee for remote start built into their cars. First three years are free, paid subscription thereafter. You have to use their app to remote start. There's no button on the key fob.
This could very well be the cheapest for the consumer. Considering BMW has the highest maintenance costs of all brands in the USA, having a subscription fee for certain features may very well be cheaper. That's assuming BMW doesn't charge for a broken feature.<p><a href="https://twocents.lifehacker.com/the-car-brands-with-the-highest-maintenance-costs-over-1781639773" rel="nofollow">https://twocents.lifehacker.com/the-car-brands-with-the-high...</a>
While I dislike “subscription everywhere” model, I suspect this could work miracles for second hand market, allowing consumers to add options to their purchase. I wouldn’t be surprised if these options are thrown in as “freebies” to the first owner and free for a couple of years and then turn into subscription.
I think this is a great idea but for whatever reason, hardware that is disabled until I pay pisses me off. I understand the logic behind it and it's probably a win for both the company and the consumers. But it's still distasteful to me. Anyone else feel that way?
This is the dumbest shit ever. Of course it'll work for them because so many of their cars are leased, so people won't want to bypass computer control with a relay or custom firmware.<p>But the idea of installing hardware, then charging a recurring fee to use it is just horrible. It's a sign of how capitalism is simply broken. It was one thing when IBM did it on their computers when there were a few hundred or perhaps a few thousand of them on the planet, but now we're intentionally using resources to make things that may never get used, with no consideration for the environmental impact?<p>So who's going to be running the "feature activation" servers for older models when they're no longer "supported" by BMW? Do we really think BMW will simply unlock the features on cars about to go out of "support", or do we think they'll lock everything off regardless of what people have paid?
The inability to receive future (prepaid) self-driving software updates on a Tesla if I remove the GSM interface to prevent corporate tracking my driving movement 24/7 is the main reason I am likely never going to buy a new one.<p>This sort of rent-seeking is really terrible.