The net loss for Google in 2000 does not seems to be that high: <a href="http://web.archive.org/web/20110709150010/http://www.sec.gov/Archives/edgar/data/1288776/000119312505065298/d10k.htm" rel="nofollow">http://web.archive.org/web/20110709150010/http://www.sec.gov...</a><p>There was nothing wrong with AdWords in terms of privacy in 2001, but Larry/Sergey should have been considering alternatives to it if at all possible.<p>Getting rid of projects like the Google Toolbar would likely have helped a lot by reducing expenses: <a href="http://web.archive.org/web/20010330065621/http://toolbar.google.com/whatsnew.php3" rel="nofollow">http://web.archive.org/web/20010330065621/http://toolbar.goo...</a><p>Anyone remember the Google Search Appliance for example?<p>Google IPOed in 2004 with 99% of revenue being ads, which caused problems during the 2007-2008 recession <a href="https://wiki.fuckoffgoogle.de/index.php?title=Google_Agonizes_on_Privacy_as_Ad_World_Vaults_Ahead" rel="nofollow">https://wiki.fuckoffgoogle.de/index.php?title=Google_Agonize...</a>