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Why TechCrunch is over

285 pointsby philipDSabout 14 years ago

21 comments

TomOfTTBabout 14 years ago
There are a lot of flaws in this analysis...<p>1. Yes Techcrunch's traffic is down according to Compete but so is the traffic from other sites that cover the same space. In the last 6 months Venturebeat for example is down 73%. ReadWriteWeb is down 38%. Even smaller sites are down. CenterNetworks covers relatively the same space and they're down 38%. By comparison Techcrunch is only down 29%.<p>2. The author states Michael Arrington making increasingly inflammatory posts as a reason why techcrunch will fail. But in my experience such posts tend to draw traffic. More to the point Arrington has been at this for a while, he uses analytics and he's not stupid. If the inflammatory posts weren't getting results he wouldn't continue to post them.<p>3. The author uses Wavii as an example of how TechCrunch is no longer a "kingmaker" because they've pushed that startup and it hasn't gotten major funding. But said product hasn't even launched yet so it's really too early to receive more funding (they already got $2m in seed funding and that was only 9 months ago). So the example doesn't really hold.<p>4. I actually kind of agree with this point in that I don't really enjoy Paul Carr, Sarah Lacy or Steve Gillmor. But again the site has analytics so I assume they'd be gone if everyone agreed with me. So clearly they're drawing a crowd regardless of how I feel. The author needs to realize the same is true of his opinion.<p>5. The last point boils down to "the author doesn't like Arrington so he'll fail". Well...a lot of people haven't liked Michael Arrington in the past and he's succeeded in spite of it.<p>I'm not saying Techcrunch doesn't have its problems but they're far from "over"
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lachygabout 14 years ago
I found this quote to be pretty good:<p>"If it was not for MG Siegler (Apple fanboyism aside) and Erick Schonfeld, TechCrunch would be a content-free environment. The rest of the writing has become incredibly self-referential and stale. Paul Carr has the magical ability to consistently write articles that say nothing other than what he did yesterday. Sarah Lacy keeps writing about startups in Indonesia that no one cares about, because even startups in first world countries like France can’t seem to make it. Alexia Tsotsis has no clue about underlying technology or any context but continually injects her opinions and should instead write for PopSugar. Steve Gillmor occasionally adds a rambling grandpa perspective. Robin Wauters, Leena Rao and Jason Kincaid are all competent at summarizing the news, and even add a bit of context, but their content is no different than what you can read elsewhere."
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arnabout 14 years ago
I hate how people cite Compete.com traffic graphs as "fact". Fact #1 is not a fact at all.<p>Reference point: <a href="http://siteanalytics.compete.com/macrumors.com/" rel="nofollow">http://siteanalytics.compete.com/macrumors.com/</a> (estimated traffic, graph goes down) vs <a href="http://www.quantcast.com/macrumors.com" rel="nofollow">http://www.quantcast.com/macrumors.com</a> (measured traffic, graph goes up)<p>I also like how he cites Compete's numbers for TechCrunch (1 million uniques), but doesn't use Compete's numbers for his own site PostPost. Compete says PostPost gets 18k uniques/month yet he cites 100K uniques. Why not compare apples to apples?
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TamDenholmabout 14 years ago
While I disagree with most of Arringtons written opinions I do respect the fact he managed to build a highly successful blog. I do however think that the quality has disappeared from techcrunch and 90% of the stuff that gets published on TC is tabloid crap. This is why I've taken TC off my RSS reader and now instead read The Startup Foundry.
nikcubabout 14 years ago
I worked for TC for a long time and lived and worked in the same house as Mike for almost 4 years, so I know how he works very well.<p>First, Compete totally gets Techcrunch traffic wrong. Not only the numbers, but the trends would totally not match up with our own internal Google Analytics, and even the data such as top referrers etc. were way off. Compete should not be used as supporting evidence that Techcrunch is fading.<p>The number of re-tweets, comments, referral traffic, twitter subscribers, Techememe headlines, HN headlines, story leads etc. is as high as ever. Monthly uniques are nowhere near the 1M compete would want us to believe they are.<p>There are a few different types of blogger. Those who don't get access to stories and rely on press releases, generally boring. Then there are those who get access to information, but refuse to post about it for fear of pissing somebody off, just as boring and probably worse than the first type. Then there is the type of blogger who gets access to information, and has no problem stepping on toes to get the information out.<p>Mike is of this variety. You could say that he is the prime example of the new breed of process journalist - he would rather a (now rather low) error rate on 1-2% of stories in order to get the other 98% out there for the audience. I have intimate knowledge of how he works and how he puts stories together - to the extent that even now, with him on the other side of the world, I can read a story on headline and put together what went on behind the scenes to get this story out (such as the Facebook stock story). He is constantly on the phone and emailing people. He literally has hundreds of people on speed dial, on skype and in his email contact list - he would send dozens of single-line emails each day building information up around the story, and over the years has gotten very good at both extracting responses from people first, and then figuring out what is really happening by triangulating.<p>Sometimes the stories are posted a little early, and you see that process play out through a post being edited or through multiple posts that make up a larger story (like Scamville, and almost certainly this Facebook stock story). Arrington and his stories reflect the scene - if he is pumping a startup, it is because through talking to dozens of investors he keeps hearing about it. He rarely is the first to step out, but is a lot better at capturing mood and opinion and then amplifying it. He can also put his finger on what is wrong and what is right - and Angelgate was an example of that.<p>That also applies to this Facebook stock story. Do you really think he would just pick on him for no reason? Or is it more likely that he got a tip about it, confirmed it with one more person, phoned Facebook to talk about it (who asked to be off the record), contacted the guy in question, and then posted the story? A blogger who just makes things up and is wrong would never have an audience.<p>You only ever have to talk to anybody who has worked with Mike, any startup who has gone through the process with him, or any other blogger who respects that process, to understand that there is something special going on there. Mike has a lot of people he can count on in his circle and within the industry because of that. I watched him approach almost every word in a post with a lawyer's caution - he would constantly review even after a post is published and the possibility of not getting something right totally eats at him (to the point where he can't sleep). You have completely mischaracterized him as being careless, from a guy who used to wake me up at 5am just to check the smallest details of a story. Just shows that you totally do not understand what and who you are trying to diss at.<p>If you don't like this style of story - then don't read it. There are plenty of blogs that just churn out press release after press release and appease those who don't want to see the boat rocked. But don't attempt to string together poor traffic stats and two or three misses from a collection of thousands of hits into some narrative about Techcrunch failing.<p>If Techcrunch earned a dollar for ever blog post that has been written about it failing or jumping the shark then it could easily double revenue. Fact is that right now it still dominates startup news, is one of the main outlets to reach a startup audience if your are launching a product, and even with Mike writing less it is not fading anywhere - since his style is contagious and has been picked up by other writers.<p>I have seen this trend cycle of things being cool when new, and then suddenly uncool when popular, play out too many times not to be wise to it. There is nothing wrong with reading Techcrunch <i>and</i> other blogs, this isn't winner takes all. I enjoy reading HN, Reddit, The Startup Foundry, etc. This isn't grade school where you need to pick a team to be on and do your best to fight the other tribe (especially including personal attacks, which completely makes you cheap) - if you think you can do better in any way, try it, keep writing with Venturebeat and don't bitch about it - the readers and audience will decide based on quality not on preaching.
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SandB0xabout 14 years ago
How about ignoring the tiresome commentators, and the tiresome commentators complaining about other tiresome commentators.
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markkatabout 14 years ago
Alexa shows something similar, but it's pretty noisy: <a href="http://www.alexa.com/siteinfo/techcrunch.com#" rel="nofollow">http://www.alexa.com/siteinfo/techcrunch.com#</a><p>I don't think the content has changed much, and TC is still my preferred "big tech blog". But FB comments decreased my visiting quite a bit. I used to comment with Disqus quite frequently. Trolling is down, but the comments are less interesting.<p>Think about what would happen to HN if we used FB profiles.<p>Comments are valuable content. They aren't just a widget. FB comments are bland.
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ChuckMcMabout 14 years ago
I can't really say if TechCrunch is 'over' (and here I thought 'over' was over (props to Portlandia)), but I can say that artificial viral marketing is a very strange thing indeed. Reading TechCrunch stories always gives me a feel for who is maneuvering and who isn't, and as with most blogs it seems there is a certain 'shadows on the wall of the cave' kind of aspect to it.<p>As an entrepreneur, do you think it helps or hinders your efforts to be "exposed" by a widely read blog? As a VC/Angel is this where you look for insights into the 'next big thing' ? And what of Peter Yared or other folks who write articles and give them away from free to various outlets like BusinessWeek, AdWeek, CNet, and others?<p>One of the things this article illustrates is that the Bay Area, and technology in general, is taking its lead from "Hollywood" rather than from say "Detroit" or "Pittsburgh". Why the star culture? Why the hype? Does Lindsay Lohan look like someone having fun? (I don't know but it doesn't look like it to me).<p>Arrington appears to enjoy lightning rod status, and while he sometimes whines loudly about getting wet he must be getting something out of going into the storm. I'm curious about the larger question about what it means.<p>It used to be that presenting at Usenix was "cool" and presenting as Uniforum was a "cop out." Why don't we have more of the 'serious' conferences any more? More questions than answers that is for sure.
citricsquidabout 14 years ago
I have access to site analytics for 2 sites pushing 70 and 100 million page views respectively, compete is HILARIOUSLY wrong, we're talking close to 1000% off in accuracy.<p>There's a reason Alexa measures in percent.
tzsabout 14 years ago
I don't think the author is right in his assertion that collusion requires a monopoly. A collusion to fix prices and exclude competition is a per se violation of the Sherman Act regardless of the market power of the participants or the actual effect on competition, I believe.
ig1about 14 years ago
I presume it was accidental and not a purposeful but Yared (the author of the article) should probably disclose that he knows Michael Brown (the FB guy subject to the insider trading accusations made by Techcrunch).
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hendzenabout 14 years ago
Vivek Wadwha needs to start his own (regularly updated) blog, or start writing posts for The Startup Foundry. His content is just on a whole new level compared to the other posts on TC. Here is a recent post he wrote that completely blew me away:<p><a href="http://techcrunch.com/2011/03/26/friends-don%E2%80%99t-let-friends-get-into-finance/" rel="nofollow">http://techcrunch.com/2011/03/26/friends-don%E2%80%99t-let-f...</a><p>I've sent this article to numerous GSI's (Berkeley jargon for a TA) and professors and they were blown away as well. Even my Dad, someone who is a hardcore WSJ guy and doesn't read many blogs enjoyed it immensely.<p>I'm at Berkeley now, and I need to meet this guy, yet I have no idea how to go about doing so. Perhaps I should just shoot him an email and let him know that our passions are in line? Unfortunately he may be a little busy for 1 on 1 time with a freshman, but it can't hurt.
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jordeabout 14 years ago
I'm not taking sides but with Compete.com's history of bad data I wouldn't trust it that much. Here's another reference from Google Trends for Websites:<p><a href="http://trends.google.com/websites?q=techcrunch.com%2C+readwriteweb.com%2C+venturebeat.com&#38;geo=all&#38;date=ytd&#38;sort=0" rel="nofollow">http://trends.google.com/websites?q=techcrunch.com%2C+readwr...</a><p>According to Google TC's traffic is down a bit but nothing as dramatic.
iamdaveabout 14 years ago
<i>Completely off topic</i><p>Can someone point me in the general direction of whomever started this "Why X is X" headline meme, so I can hop in my 80's plutonium powered Eurocar and beat the shit out of them?<p>It's lazy, it's trite, and it's poor form in writing.
ianlabout 14 years ago
The only thing on TechCrunch I religiously read/watch anymore is TC Cribs, I just like to see how people work at companies in the valley.
jjmabout 14 years ago
Just like any other publication it has an audience. That is how I see TechCrunch. There isn't a publication I know of that can be all things to all people, less be correct about everything. Even the editors at Wikipedia fight over content... Thus I accept the 80/20 rule on TC and basically any Internet site.
insightabout 14 years ago
TechCrunch is not over. It's just that the great-stratups-are-everywhere environment matured. It's less novel. And the marketing playground is for non geeks = less tech blogs readers. These are all good news.
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waterlesscloudabout 14 years ago
So clearly there's some discontent with startup journalism.<p>It would be hard for this to smell more like an opportunity.
elvirsabout 14 years ago
why did the guy include a link to his new app (postpost) in the first lines of the post?
ascendantabout 14 years ago
People can argue back and forth over exact reasons why TC is or isn't "over", but the fact of the matter is that at this time last year I found their stories interesting and hit the site at least twice a day. Now I show up once a week and I'm just not very excited about their content. How or why is for other people to figure out. I just think it's boring and borderline tabloid journalism now.
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igniferoabout 14 years ago
Techcrunch may be over because it has become irrelevant to the community of entrepreneurs/developers. Michael sometimes writes an interesting column. The rest is like a TMZ for the rich people of the silicon valley.<p>There are real issues like these: <a href="http://news.ycombinator.com/item?id=2291336" rel="nofollow">http://news.ycombinator.com/item?id=2291336</a> which they refuse to cover
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