I'm seeing many comments calling this initiative "racist", or at least going against the principles of all people being equal, etc. This is incorrect!<p>Racism is a hierarchical caste system based on a pseudo-scientific classification of people into races. The dominant form of racism, invented in Europe and exported all over the world via colonization and slavery, is built on the concept of a biologically superior "white" race. This form of racism, also known as white supremacy, is deeply embedded in the societies and institutions of European countries and their former colonies. The United States are no different.<p>In the United States specifically, Black people are in a special position, because their very existence as a group is the result of colonization and slavery. Their existence is a physical reminder of the racist origins of the US. And the injustice they continue to endure in the United States today - including of course police violence, but also housing discrimination, discrimination in the workplace, excessive incarceration, restricted voting rights, restricted access to healthcare and education, etc. - are a reminder of the fact that racism is still, today, deeply embedded in US institutions.<p>One consequence of this, in the US, is that there are few Black-owned businesses relative to the population, and as a result, Black people have less access to equity. Because equity is the primary mechanism for wealth increase in the US, and is taxed very favorably compared to wages, this means that Black people are not able to benefit from economic growth at the same rate as the rest of population. This is a self-reinforcing problem because a Black entrepreneur is much less likely to receive an investment from a bank or VC than a white entrepreneur of similar experience and risk profile.<p>This is a widely known problem, and one commonly proposed solution, if the US finance system won't invest in Black businesses, is for Black people to "invest in themselves", so to speak, by choosing to buy from Back-owned businesses whenever possible. So this is primarily about helping Black people support each other, in the absence of US institutions not supporting them appropriately.