It's always been annoying to have two separate gift cards for different types of Apple products (iTunes store vs. Apple store). I always assumed it was for some sort of accounting reason.<p>That being said, I once got an Apple electronic gift card, which I was able to convert into an iTunes gift card. It take calling up the Apple store online, which then needed a transfer to iTunes store support. But the on-hold time was minimal, and it was easy to get to a person. They had me provide the gift card info, along with proof of how I got it, via email. (I think it was for fraud prevention.) A day later, I got my iTunes electronic gift card.<p>So although it was possible to convert one to the other, it's really nice to know that won't be necessary now!