I would like to know your thoughts on how the current and future analytics tools and services can be improved to make your life easier. One of the pain point for me is - Death by data. There's so much data but we don't know what to do with it.
You got it right. Most analytics tools (if not all) don't have enough meaningful filters or pre-made reports to explain what's going on. Google Analytics tried some stuff like what's trending without considering the changes of the site. (email campaigns etc, product updates etc.)<p>Analytics is a great and still not enough evolved market.