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Show HN: measure curiosity of your website users

45 pointsby miharabout 14 years ago

8 comments

miharabout 14 years ago
Here's some background:<p>When developing new advertisement format, our team did a lot of data-mining and A/B testing to reveal unknown patterns in human behaviour. One of the patterns was that, if you put random badges on the edge of the screen, people will tend to click on them out of curiosity. If you put more coupons, they’ll click even more. And if you show them coupons only once in a while, the time pressure will make users click even more.<p>The resulting CTRs were dwarfing any other means of advertising. But beware, this behaviour only lasted as long as there were good deals hidden under coupon badges. Changing good deals to no deals would decrease coupon CTR for a whole site for weeks.<p>With promising CTR results, we wanted even more milk from a coupon, so we implemented a form for collecting emails for newsletter. The number of collected emails has again exceeded all expectations of our client. And, as if this is not enough good news from our tingling little coupon, niche and local websites are also reporting good physical conversion, meaning: people showing up in the stores with printed coupons.<p>So what is happening here?<p>A lot of curiosity and a big pull. Coupon badges basically generate a pull relationship with a customer, who is then more likely to engage with a coupon content.<p>Since all this sounds like a mouth-full and we can’t tell you exact statistics and our case studies, we give you popify.me<p>popify.me is the simplest version of coupons that you can test on your site and see it for yourself. You’ll prepare a coupon and put it on your site in a minute. There’s also a viral loop included for social media spread and some sweet statistics.
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m0th87about 14 years ago
Given you're trying to sell a product, the NSFW in the sample coupon (i.e. the green one) seems like a <i>really</i> bad idea.
tnorthcuttabout 14 years ago
Interesting concept. I like how minimal you've kept it.<p>If your site is targeted towards business owners/webmasters in the U.S, I suggest having a native English speaker record the video.<p><i>I realize that comment may earn me some downvotes, but I really do think that would result in more users, and I'm willing to sacrifice karma score in order to help the OP.</i>
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dralisonabout 14 years ago
Sounds intriguing, wish your site video wasn't Flash based - can't watch it on my current device.
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Swizecabout 14 years ago
LOVE IT!<p>Maybe I'm just sleep deprived but this is awesome. The coupons just blow me away. Will you really let me drive your tractor if I become a power user?<p>PS: your default tweet sharing texts need to be funnier and more in line with the coupon's tone.
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kingofspainabout 14 years ago
Each pop up click results in another 'page', meaning I had to click back around 8 times to get back here. Just FYI :)
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rokkrulecabout 14 years ago
What was the CTR ? for badges and for coupons.
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rf45about 14 years ago
nicely done! can I put more then one coupon on my site?
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