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Epic has published an in-game Macintosh commercial spoof in response to Apple

101 pointsby tbodtalmost 5 years ago

10 comments

minxomatalmost 5 years ago
Going after Apple&#x27;s policies seems to require fanfare. Spotify made a whole website: <a href="https:&#x2F;&#x2F;timetoplayfair.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;timetoplayfair.com&#x2F;</a><p>This follows other public denouncements by Hey.com, ProtonMail, Netflix and others, all within a few months.
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open-source-uxalmost 5 years ago
This is the original Apple &quot;1984&quot; commercial (directed by Ridley Scott) that is spoofed by Epic:<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=VtvjbmoDx-I" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=VtvjbmoDx-I</a><p>In the Apple commercial, &quot;Big Brother&quot; is represented by a domineering IBM. It&#x27;s rather ironic that Apple has been more closed, guarded and controlling than the PC platform has ever been.
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recursivedoubtsalmost 5 years ago
2015 me would be quite surprised to learn that 2020 me is rooting for an obnoxious gaming company to take down apple.
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amrrsalmost 5 years ago
This is quite a clever move from Epic. Clearly provoking Apple and Knowing what they&#x27;d do they got a lawsuit and the famous 1984 Apple Ad&#x27;s Spoof video. I think This spoof video is more than just mocking Apple. It&#x27;s clearly playing the underdog theme and winning the support of Fortnite and other Epic games fans.
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kohtatsualmost 5 years ago
<a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=euiSHuaw6Q4" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=euiSHuaw6Q4</a><p>Direct link<p>Ah, there&#x27;s an HN discussion already; <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=24148204" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=24148204</a>
NoNameProvidedalmost 5 years ago
Well played Epic, well played.
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allearsalmost 5 years ago
How long have they been working on this spoof commercial?
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catsarebetteralmost 5 years ago
How much more did they prepare beforehand lol
sleepyKalmost 5 years ago
Oh how the turntables have turned...
rawlandalmost 5 years ago
This is epic.