I love RedBull's approach to sponsorships and marketing. Like many others, I really think they just get it.<p>RedBull sponsors such a wide variety of activities, it's amazing. They hold tonnes of mainstream pop culture events, and then have events like these and other obscure sports/hobbies. Not only that, they do a very good job at executing these events as well. That said, is the market for RedBull that big? Sometimes I have trouble grasping how they do so much aside from their core business while being profitable. These events probably cost less to promote in total than I think, and I'm assuming RedBull does have a high markup, but am I missing something?
I'm quite impressed at the amount of thought given to the invitation. Is there a site that is cataloging the easter eggs as they are found? Can anyone identify some of the circuit components from the video?
Red Bull is a really cool company, even though I don't like energy drinks. Did you know they have a record label? It seems like one of those things where someone said "Yeah and we should have a record label..." and then poof! It exists.<p><a href="http://www.redbullrecords.com/" rel="nofollow">http://www.redbullrecords.com/</a>
I am not clear how the online qualifier differs, but they ran a portion of this for hackerspaces. I'm involved with i3Detroit and while I didn't contibute to this RedBull challenge, I had a lot of fun watching other members crack the challenge.<p>Details; <a href="http://www.i3detroit.com/taking-the-red-bull-by-the-horns-achievement-unlocked" rel="nofollow">http://www.i3detroit.com/taking-the-red-bull-by-the-horns-ac...</a><p>I'm sure whatever the online challenge is would be significantly different. I doubt RedBull would be sending puzzle boxes to all participants.