Since this article doesn't have much substance, if you're looking to do something similar, check out this article on CSS rotation transformations.<p><a href="http://snook.ca/archives/html_and_css/css-text-rotation" rel="nofollow">http://snook.ca/archives/html_and_css/css-text-rotation</a>
Only works on iPhones and Androids, I suppose. Didn't work on my Nokia C7 (a <i>very</i> competent smartphone..)<p>Is the term "smartphone" only limited to those platforms now..? :-(