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Competition Doesn't Matter. Look at Dropbox.

93 pointsby waxmanabout 14 years ago

27 comments

bdclimber14about 14 years ago
I disagree slightly, I don't think this can be simplified to all competition doesn't matter at all.<p>Here's a few cases which I've found that competition doesn't matter:<p>* Competition is ugly.<p>* Competition is hard-to-use.<p>* Competition is broken to some extent.<p>* Competition is not solving the pain.<p>In these cases, ignore the competition, it doesn't matter. But some cases, I think competition does matter. If the competition really is doing a great job at solving the pain, has reached a significant scale, and isn't doing any of the above, then it does matter.<p>I think Mint.com is a beautiful product, easy-to-use, works well, and solves the pain. Competing against Mint as a new, better financial service would be very hard, because its hard to be an order of magnitude better. Some would argue that it is broken to some extent.<p>Dropbox is beautiful, easy-to-use, definitely not broken, and solves the pain. All others before it were hard to setup, or didn't work well, or didn't solve the real pain (e.g. Microsoft's 6GB filesize limit). I bet Receivd will be good because Dropbox doesn't solve the exact same pain that Receivd is, at least for how I understand it.
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rauljaraabout 14 years ago
"It reminded me of when, in 2007, Drew Houston stormed onto the scene with his "GDrive killer," which was, of course, Dropbox."<p>So wait, Drew Houston specifically made and positioned his product in response to perceived competition, and the moral of the blog post is "Focus on your product instead of looking over your shoulder at the competition." Does not follow. The moral I got out of it was that perceived stiff competition can drive you to make something really, really good, even if the competition never actually materializes.
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clemeshaabout 14 years ago
A possibly more precise way of expressing this thought is: "Competition from big players doesn't necessarily equate to a death sentence to small players".<p>Had a similar thought yesterday: "Google Code and Launchpad are run by big players, yet Github is the real leader. Yet another argument against "XYZ big corp might smash us"." - <a href="http://twitter.com/clemesha/status/55400961652441088" rel="nofollow">http://twitter.com/clemesha/status/55400961652441088</a>
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johnrobabout 14 years ago
I've always thought soda is the ultimate example. Tons of players, big and small, even though Coke "owns it" by practically every metric. 100% market share is extremely rare.
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TomOfTTBabout 14 years ago
Ummmm...Dropbox has had competition from the start. Skydrive, Box.net, Syncplicity and so on. So the article's premise really doesn't stand (though I don't disagree with him on the quality of Dropbox)
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petenixeyabout 14 years ago
I'm not sure the different companies that Dropbox may ultimately kill would agree that competition doesn't matter.<p>In a large complex market with enough differentiation there can be many new varied startups all of whom thrive. When several companies go after the same well defined space and one is better then most of the rest will suffocate e.g. Google v. other search engines.<p>What this article really says is "competition doesn't matter if you're the winner" which is sort of true but not very informative.
orijingabout 14 years ago
The premise of this article is flawed at best. Once it's established that one firm in an industry has a clear advantage, it doesn't make sense to say "Competition doesn't matter. Look at X" because that's selection bias. Of course at that point that firm X has succeeded, but not because there was no competition, but because, for some reason, X beat its competition either on the product, marketing/positioning, or otherwise.
JoeAltmaierabout 14 years ago
Certainly competition Did matter: Dropbox is competing with other solutions and killling Them.
BummerCloudabout 14 years ago
"And who knows why Google hasn't launched a cloud storage locker yet. But this is four years later."<p>They did. It's called Google Storage for Developers and it's similar to Amazon S3: <a href="https://code.google.com/apis/storage/" rel="nofollow">https://code.google.com/apis/storage/</a>
liuliuabout 14 years ago
I am not familiar with inner mechanism of Dropbox, so the following comment only comes from my daily use:<p>Is Dropbox a storage service or sync service? I more felt like the latter. Dropbox aggressively cache everything in your Dropbox folder into local, which would eat up the local storage space. In that sense, it doesn't provides extra storage space, rather, it provides a way to sync files between different devices, includes a S3 storage backend. Well, that maybe different from its mobile client, but on PC client, I really don't see why Dropbox will help you save your local disk storage cost (though arguably why you should save local disk storage cost since it is so cheap).
jrspruittabout 14 years ago
Would have to disagree with competition being bad, its not the cure all, thats for sure, but its not pointless by any means. AT&#38;T proved this quite well when they had a monopoly of the telephone system. Innovation was on its door step, but it had no motivation to let it in, because they were the only gig in town. Competition in the business world also keeps you on your toes. The initial idea, the building of the business, might motivate to start, but a threat of competition keeps you trying to improve for the long haul. Perhaps there is a distinction in there, competition is great for the end users, it gives them better products, for business it makes a sporting event out of it, where you can win or loose. Competition is good of course when, the people competing play nice, and strive to be the best at what they do, and actually make a better product. Instead of doing what ever it takes, no matter how dirty to win. Where then its not about a competition of skill in the chosen market, its about cutting down the competition so you look better. Sort of like patent squatters, nothing to do with the skill of creating a great product, and everything to do with profiting off someone else taking it from idea to product.
T_S_about 14 years ago
Competition doesn't matter, if your competitor...<p>...has a flawed vision. Then it is just market validation.<p>...has entrenched interests inside the company. Then it is subject to the innovator's dilemma. The bigger the company, the more likely they will drop the ball.<p>...is human (or Microsoft :-) ). Then they are prone to missteps.
cpetersoabout 14 years ago
A market without competitors is not necessarily a blessing! There might be a good reason.<p>Despite the colorful name, "Marketing Warfare" (Al Ries and Jack Trout, 1986) is a classic (and concise!) book about product positioning: defining your product in relation to your competition. They describe the unique strategies that smaller competitors can use to "own" a position in your customers' mind. Dropbox vs GDrive/Skydrive would be a perfect case study.<p><a href="https://secure.wikimedia.org/wikipedia/en/wiki/Marketing_warfare_strategies" rel="nofollow">https://secure.wikimedia.org/wikipedia/en/wiki/Marketing_war...</a>
dasil003about 14 years ago
Why is the focus on GDrive in an article written today? Sure, 4 years ago it was a reasonable fear to believe that Google would crush the competition in any space they entered. Since then Facebook has revealed significant weaknesses in Google's ability to compete in social and brought them down to earth considerably. An analysis of DropBox's success needs to consider the numerous competitors at the time they started rather than a years-old Google specter.
rosenjonabout 14 years ago
Perhaps a better way of articulating this is: "Focus on your own game." Be Tiger Woods (before the hookers, etc). Focus on being the best at what you do. Let the competition follow you.<p>The reason I rephrased is that the competition always matters. You may be able to make a better product, but if the competition is so strong and differentiation so lacking in the market that you will never be able to make any money, then you are in trouble regardless.
ctdonathabout 14 years ago
Next big thing in the "cloud storage" market: cloud storage aggregator.<p>I don't want to keep track of where all my stuff is between Dropbox, Amazon Cloud Drive, SkyDrive, Zumodrive, MobileMe, etc. - or at least do want a tool to manage them and move files between without hassle and from any interface (browser, PC, iPad, etc).<p>Get busy guys.
terhechteabout 14 years ago
How can it be competition if there is no competition? I'd rather call it the expectation of upcoming competition. Or the fear of future contenders; but isn't that universal? Whatever innovative product we craft, whatever niché we delve into, there's always the danger that competition will come.
sixothreeabout 14 years ago
If someone wants to inch in on dropbox's territory they could allow users to store their data where they choose - eg. their own server, friend code, or another computer with the same account anywhere on the net.
michukabout 14 years ago
I think min.us may be the real dropbox killer. Dropbox is actually hard to understand for non-techies. Easier than ftp and stuff but still hard. There's a lot more innovation possible in this area.
joelrunyonabout 14 years ago
You all missed the point.<p>&#62;&#62; Solve a problem. Build something that people want. Make it good. Focus on your product instead of looking over your shoulder at the competition.
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codexabout 14 years ago
Competition sometimes does matter. Proof: what if your competition were Dropbox?
nanospiderabout 14 years ago
I just started using Skydrive. 25GB of space for free. Competition does matter.
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thekevanabout 14 years ago
Competition does matter, but unadulterated awesomeness can trump it.
jrockwayabout 14 years ago
Competition doesn't matter. Look at Alta Vista.
timcabout 14 years ago
why do you think google never launched a gdrive?
ascendantabout 14 years ago
The moment you start focusing on protecting market share instead of improving your product or giving your customers more for their $$$ you're doomed.
rick_bcabout 14 years ago
OK. Vaporware does not matter.<p>I think we all know that :)