I was extremely unimpressed by the previous posting from IA.<p><i>This, however is a different matter.</i> Very informative, well reasoned, and with a very straightforward solution proposed.<p>There is a little bit of the unhelpful snark and demonization of Apple, but it’s inconsequential to the argument being made, and well under control.<p>I don’t think it’s reasonable for Apple to charge a fee as low as credit card processors charge.<p>Anyone who claims that is all they are doing is being intellectually dishonest.<p>I also don’t think Apple should subsidize the store costs and investments from other sources. <i>That</i> would be just as anti-competitive as any other thing they are accused of, especially given that they don’t really operate according to P&L per division.<p>However, the author has convinced me that the App Store <i>profit margin</i> should be low. Essentially what Jobs originally promised - not something they make money from. It has clearly stopped being that.<p>Of course for those concerned about Apple having a monopoly, the paradox is that if Apple lowers margins and more developers are successful on the platform, their position will become even stronger.